Banner Wall Uses
Before looking at Banner Wall Uses, let’s start off with what a Banner Wall is – they are big, colourful and can certainly get your brand noticed no matter where you are putting it up. They are made out of high quality, portable backdrops that consist of an aluminium expandable frame and a polyester canvas.
Banner Wall Uses:
Opening Ceremonies
If you are looking to make a very good first impression and set the tone at your official opening, a Banner Wall is a great way to grab people’s attention, lure them in and give through information about your new business.
Any sporting event
Banner Walls can be put to great use at any indoor or outdoor sports events if you are looking to create brand awareness and find new like-minded customers. It is a great opportunity especially if you are sponsoring the event in any kind of way.
Markets
Product Launches
People love being in the loop with new products, new technology and of course investing in them as well – if you are looking to give information in a simple, yet very effective way then you can’t go wrong with a Banner Wall – you can use it to inform people about features, what the product looks like and extra additional information.
The mall
Thousands upon thousands of people go to the mall during weekdays, weekends and holidays – it is the one place where people can find almost everything and anything they want. If you have a special on and want to make it public and intriguing, there is no better way to do it than to get creative with a Banner Wall. By-passers will spot it almost immediately and are bound to convert into customers pretty soon.
Photoshoots
As you can see, there are many uses for Banner Walls that can not only benefit your company, but create brand awareness to new people and essentially grow your customers. All in all, this is not where Banner Wall Uses come to an end. Speak to experts in the industry, such as Asset Print Printers, for more ideas on how to effectively use banner walls.
Posted on July 6th, 2017
Folder Printing - The Benefits of a Professional Printed Presentation Folder
First impressions do count. To make such snap judgements may not be just or in some cases smart, but it is the way most of us work. Arriving at a conference or marketing event without an eye-catching presentation puts your business on the back foot, hidden amongst the crowd. Instead greet participants at your event or conference with your company branding on a high quality printed folder. A clear and well-designed printed presentation folders can be easily handed round and offers both storage for important documents and marketing merchandise. The flexibilities of folder printing mean you can put your brand in front of everyone before they have even sat down at the table. Of course, once at the table, you can hide those mad jottings from your meetings, your detailed calculations, or even your coffee stained doodling!
With a professional printed presentation folders you can make a statement about your business without turning a page.
The variety of printed folders available means there really is an option for all your marketing and conference needs. Take the A4 range of printed folders for example. Inside you can have your choice of pocket sizes, business card slots, and much more. There is also a number of printing finishes available as well as single or double-sided printing. For promotional material that lends itself more to the visual, the landscape folder is always a good choice. As with all of our folder printing, you can upload your own artwork or have us at Asset Print design a creative piece for you.
We have all heard not to judge a book by its cover but with Asset Print folder printing we ask you to do just that. Judge us by the quality and design of our folders and see what a difference a professional printed folder can make to your business. The image you choose to portray influences all the decisions made about you and concerning you. Presentation folders could be the difference between a good impression and won business or the reason someone else was awarded the contract.
Enquire about our presentation folder printing, along with a vast array of other options in digital printing in Cape Town, at Asset Print.
Posted on June 6th, 2017
Custom Stickers: Nonprofit Fundraising Ideas that Stick
If there’s one thing nonprofit organizations are almost always in need of, it’s reliable sources of income rolling in through memberships, grants, events and donations. But part of the challenge involved with the yearly fundraising cycle lies not just in making your appeal, but in keeping it fresh and making it fun. One of the ideas that offers the most fundraising bang for your nonprofit buck is using custom stickers.
With a good working knowledge of nonprofit fundraising basics, custom stickers can be an important, low-cost tool in both raising funds and promoting the visibility of your cause in the community.
Posted on May 8th, 2017
Why Custom Invoice Book Printing Is Essential
Not only do these custom invoices help pull in more customers, but many companies report that the custom printing of unique designs improves customer loyalty and retention.
Here are just a few of the major benefits of having your own personalised invoices.
Build your Brand
Part of building a brand is having custom imagery, unique colours and slogans to differentiate your company from the competition. There are many ways of building your brand and social recognition, but this will just focus on custom invoices.
Invoice forms aren't just used for orders. They are similar to business cards because they display your logo, and tell customers who you are and how to contact you.
Invoices are also commonly used as a quoting mechanism because you might be asked to make an itemised statement of charges for a formal quote.
Having a custom invoice will separate you from the rest of your competition. There are many examples of clients choosing companies solely based on their image and branding. Don't miss this opportunity to gain some new clients.
Unique Fields
While there are some companies that can use generic invoices without running into any issues, the truth is that most businesses can't do this. They often require information that other companies don't ask for.
If you are having this problem, then there are two things that you can do. The first is manually writing the field onto a generic invoice. This looks sloppy and reduces the client's confidence in your business.
The ideal route is to invest in professional invoice book printing because you can customise the form to your exact needs.
Improve Customer Loyalty and Return Purchases
As stated above, custom invoices help build your brand. Many companies have found that clients are more willing to come back for return purchases if they use custom invoices. There are several reasons for this. The most important one is that these invoices are much easier to remember. If you use printing and marketing that is easy to remember, then customers will more frequently choose you over your competition.
The other reason is because it shows that you are willing to put more work into your presentation. Clients tend to believe that this is a mark of quality, which can influence them to make more purchases from you.
Quality Paper
While there are some exceptions, you will find that most generic invoice books use rather poor paper. The invoices often feel scratchy and unpleasant. This might not seem important, but it conveys a message to your clients. Many clients will assume that you don't care about your work as much as another company that has better invoices.
Custom invoice printing uses quality paper that is smooth and durable. You will see your customers' eyes suddenly light up when they feel your invoice. This is because most companies don't pay attention to the quality of their invoices. A good invoice can leave a powerful impression on your clients that can translate into additional sales.
Conclusion
Taking advantage of invoice book printing is essential if you want to run a successful company. While you can make sales with generic invoices, they definitely have their weaknesses. Uniquely designed invoices feel and look better, help build your brand and they can lead to additional sales. If you want to make the most of your company and create the right impression with your client base, then use custom invoices.
Asset Print is a leading online print and design company that offers many unique items such as invoice book printing. They offer affordable printing options to busy companies that need the highest quality printing.
Posted on April 3rd, 2017
Craft Spirits Label Design Trends
Here are trends in labeling that you should consider as you decide on the design for your craft spirit labels.
Typefaces That Reflect History
You want to ask yourself, where did your brand come from originally? Even if your craft distillery is relatively new, your business still has roots. Think about what made you go into this unique business, and allow that reflection to bring about engaging typefaces and labels.
One-of-a-kind typefaces that allude to your brand’s history help to set you apart from the crowd. Does your brand have cultural significance? Using a typeface from a piece of literature, advertising or even hymnals provides a design element that will allow your brand to stand out.
One excellent example is Few Spirits, a craft distillery from Illinois which aims to embody the tenacious spirit of Chicago’s pre-Prohibition past in its label.
Labels as Art
Handcrafted spirits and hand-drawn labels seem like a natural pair. Craft spirits cater to a naturally creative customer who appreciates handmade, free-form products. Therefore, simply apply this principle to the content outside of the bottle for amazing results that will keep your customers coming back for more.
A great example is Sag Harbor, a brand of handcrafted rum. In a Forbes feature, the co-owner of Sag Harbor discusses the use of a label that is completely hand-drawn, font and all, in order to more effectively capture the classic aesthetic that the brand desired.
Labels That Align With the Green Movement
Craft spirits often draw a consumer base who care about the environment. These customers are concerned about buying products that were produced locally, so your spirits should attract this demographic like a magnet. To stand out from your competition on store shelves, show that you care about the environment by making it obvious on your label.
Trend Hunter discusses the trendiness of green labeling. Not only can you highlight that your bottles are made of recycled materials, but you can also include a hip blurb about the importance of keeping the cycle going by reminding consumers to recycle the bottle when they are done.
Make It Quirky
Craft spirits are gaining popularity, and some of that popularity has to do with a trend toward utterly unique consumable products. Labels that reflect this quirkiness are more likely to draw attention.
For example, in Sip Northwest Magazine, Nick Thomas discusses the creatively-designed Coven Vodka, distilled in British Columbia. It looks normal enough on the outside, but once the lights go out, witches etched in glow-in-the-dark paint appear on the label.
Whether you use neon colors, bold prints or original artwork, creating a one-of-a-kind label gets consumers to notice your bottle on the shelf.
How a Good Digital Printing Company Can Help
You know that you need to turn heads with your labeling, but how do you go about creating a unique design? Here is where a good digital label printing company comes in. They have experience in making labels for local distilleries and incorporating our state-of-the-art capabilities to create designs that feature everything from foil embellishments to embossing.
Their digital printing company offers affordable, custom digital label printing solutions for craft distilleries of all sizes, so you can be assured that your small-batch labels are not going to cost a fortune. The end result is a professional, eye-catching label with bright, crisp colors from the innovative four-color print process that are sure to stand out on the shelf.
Understanding the latest design trends in craft spirits labels will give you a better opportunity to draw the attention of consumers. If you are looking for advice on label printing in Cape Town, contact a good company such as Asset Print with years of experience.
Original source: http://www.bluelabeldigital.com/craft-spirits-label-design-trends/
Posted on October 26th, 2016
Striking Examples For Designing With Black and White
Black and white can seem like a very inflexible palette, but believe me when I say, it’s actually quite the opposite. In fact, black and white is incredible versatile, easy to use, and effective as anything!
Whether you are designing posters, flyers or book covers. It is utterly important to create something striking, yet not overwhelming.
In this list we’ll look at stunning monochromatic designs and hopefully you’ll quickly begin to notice how flexible this small palette really is, and just how easy it is for you to kickstart your own black and white designs. So, let’s get started.
Generate Movement With Bold Lines
Describing a stationary object as having a lot of ‘movement’ can sound a little odd, but check out this design from Paperjam and note how it uses warped bold lines to create a sense of movement and depth. By overlapping the type with the graphic lines, this piece creates the illusion of the type being sucked into the design, giving the piece as a whole a very immersive effect.
Create Elegant Illustration-Based Patterns
We tend to think of patterns as colorful, geometric things, but check out this monochromatic design by Pharaoh that instead uses elegant and detailed illustrations to form a branded pattern. The combination of mysterious, beautifully drawn elements and the sharp black and white palette make this branding kit effective and striking.
Divide Your Design With Sharp Lines
Got a lot of information to include on one page? Consider breaking that info up into separate blocks by using sharp, fine lines, just as this example by Amanda Jane Jones does. This piece divides the elegant monochromatic type and imagery into a modular grid which creates a strong structure and very neat composition.
Channel Film Noir
If you’re looking for a way to add a lot of cinematic drama to your design, check out this movie poster by Kate Marie Koyama Design. By pairing monochromatic photographs, bold, stacked sans serif type, and pronounced stripe cut outs, this design channels the dark tones and venetian blind shadows of film noir to create a mysterious, engrossing design.
Use Lines To Create Stunning Patterns
Lines are incredibly versatile graphic elements, and when paired with a stark black and white palette, there’s no stopping them from being really striking. This design by Demian Conrad makes the most of this device by using a mix of straight and curvy lines to frame and draw attention toward the title type.
Quick note: If you’re using busy monochromatic lines like this example, be sure to balance it out with blocks of white or black (again, as this example does) to prevent the design from becoming overwhelming.
Compare and Contrast
The beauty of black and white color schemes is that you can take your design and simply invert the colors and you have a whole new (still functional and effective) design in your hands. This invitation design by Robot Food does just that by having half the invitation as white on black and the other half inverted as black on white, creating a bold contrast between the two designs.
Detailed Illustrations vs. Sharp Graphics
This design by My Little Fabric pairs an elegant and detailed illustration with a crisp white transparent frame and elegant type to create a super simple, classic design. The contrast of the sharp graphic against the traditional serifs and illustrations keeps this design fresh and modern, while still retaining that vintage-inspired charm
Don’t Forget the White (or Black) Space
White space is a magical tool in the world of design, but it’s important to remember that it doesn’t always have to be white. In the case of this design by Philippe Apeloig, the white space is black, but it acts just like any other piece white space out there would – it frames, declutters, simplifies and lets the design ‘breathe’, putting the focus back on the important elements, like that clever dimensional typographical title.
Use Monochromatic Textures
Textures are one of the most ubiquitous design elements around, and you can easily (and effectively) adjust them to fit within your new monochromatic palette. This design by Axel Lokrantz Månson uses a monochromatic marbling texture to add a simple, unique effect to what is otherwise an extremely simple design.
Make It Dramatic
This design by Metric72 brings a whole lot of drama to the table. This poster manages to pack a real punch by using a perfect combo of a striking black and white palette, a powerfully constructed image, bold leading lines, and an atypical diagonal alignment in place of the typical horizontal/vertical alignment.
Over to You – Get Started With Your Own Black and White Palettes!
A black and white palette is a classic for a reason, you can work it to become just about anything you want it to be – classic, sharp, modern, or traditional. All it takes is the right application, the right intent, and you’re ready to go.
So, next time you’re sitting down and getting ready to design a poster, invitation, or brand kit, just take time to consider cutting your color palette right down to just black and white. It might be a bit of a challenge at first, but trust that the end result can really pack a punch.
Article source: https://designschool.canva.com/blog/black-and-white/?utm_source=FloatingBar&utm_medium=twitter&utm_campaign=DesignSchool
Note from us:
When talking about posters, business cards, flyers, and so forth you have to remember that a reputable printing company is required to make your amazing design a reality.
We recommend Asset Print, if you are in Cape Town and surrounds. Visit the Asset Print website today at www.assetprint.co.za.
Posted on July 19th, 2016
Create an Incredible Business Card
Your Card Should Describe What You Do
Your Card Should Define You
Your Card Should Connect You
Your Card Should be Timeless
Your Card Should Make You Proud
Posted on July 4th, 2016
Preparing an image file for printing onto a canvas wrap
A step by step guide to preparing an image file in Photoshop by mirroring the edges for printing onto a canvas wrap.
https://www.youtube.com/watch?v=29ISzW_Sc3w
For more information on Digital Canvas Printing contact a reputable printing company such as Asset Print that does canvas printing in Cape Town and surrounds.
Posted on April 14th, 2016
Mistakes to Avoid in Mounting Canvas Giclee Prints
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Often our customers like to stretch and mount their canvas giclee prints themselves. Sometimes it may be because they like to apply paint or gel texture to their prints before they are stretched and mounted. Other times artists or even photographers simply like to build their own custom stretcher frames. Whatever the reason there are a couple of mistakes we occasionally see with canvas printing. Using a couple fictitious scenarios, Bob an artist loves to stretch and mount his canvas prints. Unfortunately Bob was like me and spent too much time drawing pictures in math class and not paying attention to the lessons. Mistake 1. Using a 16x20 as an example, Bob, wants to have his final stretched and mounted canvas on a 16x20 mounting frame. Because he wants the image to wrap around the sides of his mounting frame which is 1.5 inches deep, he thinks the image he needs to submit has to be 17.5 x 21.5 inches. The problem is if his image were printed this way he would discover that his image would not completely cover the sides. He actually needed to order an unmounted canvas in which the image was 19x23. This is actually 3 inches larger all the way around. That is because we are multiplying 1.5 x 2 to cover the left and right and again we are multiplying 1.5 x 2 to cover the top and bottom. Mistake 2. Again using the 16x20 as an example, Bob wants stretch and mount his canvas on a .75 inch deep frame since he intends to place the print in a frame. He wants the image to just stay on the face of the mounted canvas print. In the process thinks, “Oh, I better add some extra canvas to my order by embedding some white space all the way around. This way I have extra canvas to grab a hold of to mount it on the frame." So, Bob opens up his image in Photoshop and creates extra white margin space all around the image because he wants a plain white side on the final stretched canvas and wants, then saves the Photoshop document as a 16x20. He then orders a 16x20 on our website. Unfortunately that white margins space is now part of his image. While he sees it in the preview during the ordering process he does not realize this. The result is his print is 16x20 but to him he sees what appears to be a smaller image than a 16x20. Why is that? Bob made two mistakes. First he assumed we would magically know what his intentions are and would correct this for him. Second, he did not realize we would add a 2 inch white border all the way around his printed image. This is specifically so people can do their own stretching and mounting. We actually have a short video that addresses this below: https://www.youtube.com/watch?v=tGHOuegyjU4 So, if you want to stretch and mount your own canvas prints, just make sure your math is correct and that you do understand that we will add extra canvas for the purpose of giving you some extra canvas for mounting purposes.Or if you are a lucky Capetonian for canvas printing in Cape Town you can get in touch with a professional digital printer such as Asset Print. |
Orginal content posted on:
https://finerworks.com/theo/blog/an-artists-guide-to-digital-printing/mistakestoavoidinmountingcanvasgicleeprints/
Posted on March 23rd, 2016