Tops Ways To Improve Consumer Perception Of Product Quality With Labels
It’s no surprise that the typical consumer is looking for high-quality products. The problem is that you don’t have much time to make an impression. Customers take an average of 13 seconds to make a purchase decision, so it’s essential to make sure your goods stand out compared to competing products.
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Fortunately, good product labels make a direct impact on how potential customers view your products. Here are four ways that your labels can improve the perceived quality of your products.
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Mind the Materials
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Think of your label material as your product’s coat – an attractive topcoat is going to exude more class and luxury than a basic windbreaker. Your choice of label material makes a direct impact on how consumers perceive your product. If you’re aiming to convey the quality of your product, you’ll want to match your product with the right material.
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Of course, the right type of "quality" material depends greatly on your product. Some products need to look expensive to present themselves as quality goods, which is why textured and matte-coated paper stocks are excellent choices for wine labels and other products that need to radiate elegance. Meanwhile, a shrink sleeve can create a very professional, 360-degree look that appears very official and clean.
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Simply put, your material needs to both look good and match the vibe of your product. By combining those factors, your labels will be set up for a great introduction for customers seeking quality products.
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Colour Them Impressed
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The right colour can help sway consumers to your side. More than 90% of buying decisions are impacted by visual factors. What’s more, is that different colour choices impact how people perceive your products. By utilizing certain colours in your label design, you can present your product in the right light.
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Of course, there are always exceptions based on your particular product and your intended audience. Different genders have varying colour preferences, so purple packaging tends to be more effective for women, while men gravitate toward striking black labels. You’ll want to tailor your colour choices to your brand, market, and audience, but the right combinations can help you communicate quality before people ever touch your product.
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Elevate Your Packaging Through Decoration
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A little decoration goes a long way toward people’s perception of product quality. Remember that coat analogy earlier? Decorations are the little touches that enhance your look – tailoring, embroidering, etc. Decorative additions can completely overhaul how people view your product, which is why the following capabilities can help showcase product quality.
- Embossing
- Hot foil stamping
- Spot varnishing
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Each of these processes allows you to add new, intriguing elements to the look and feel of your label. An embossed pattern or soft touch varnish gives customers a different tactile experience. Stamping metallic, holographic, and other foils add a new dimension that takes your packaging to a new level. Adding these extra details takes your packaging beyond that of a simple, boring label. That extra attention to detail isn’t lost on customers.
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Eliminate Label Damage and Application Issues
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A simple defect can derail even the best labels. It’s hard to convey quality if your label is damaged or has visible application issues. It’s like that proverbial coat we keep mentioning – a visible tear is going to overshadow even the snazziest jacket.
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There are a few measures that companies can take to prevent label damage and defects. Print protection plays a pivotal part in proactively protecting product labels. No matter what type of product you sell, any form of friction could damage your design. Potential threats like water, oil, and other substances make print protection essential for defending your product labels.
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As for application issues like air bubbles, wrinkles, and more, it’s important to work with your label printing and applicating partners to identify potential issues ahead of time. There are plenty of potential reasons for label application defects, so you’ll want to address the following factors.
- The container – Your container’s dimensions and the surface can lead to issues. For example, you may need to properly taper your label or use a specific adhesive for different types of containers.
- The applicating environment – Factors like temperature, moisture, and potential contamination can all dictate which materials and adhesives will best help you avoid application issues.
- Liner issues – Different applicators are built for paper or clear liners, so you’ll need to identify which is best suited for your process.
- Improper storage – It’s best to store labels in a temperature-controlled environment based on your specific label. This is especially true for shrink sleeves, as they are more susceptible to potential damage prior to application.
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Showcase the Quality of Your Products with Stunning Labels
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The right label makes a direct impact on driving consumer behaviour, but it takes a good printing partner to turn your designs into a reality.
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