Flyer design ideas: 50 brilliant examples you can learn from - Part 2
We started this series a while ago and kind of never got back to it - until now! Enjoy these exceptional flyers that we all could learn a thing or two from.
14. Point and shoot
For designs that feature photography, choosing high-quality, visually appealing pictures is a must. In this advertising flyer, the photos are the center of attention, selecting images that draw viewers into the scene.
Photographs take center stage in these templates
15. Take risks
Using unexpected colour combinations, like the aqua and magenta pairing in this flyer, will be more likely to get a second look than designs that play it safe with colour choices. Don’t be afraid to experiment with colour—you never know what might look good until you try it!
16. Go dark
A predominantly dark colour scheme with bright splashes of colour adds extra pizzazz to any design project. This noirish piece gives off a mysterious vibe with black and white elements, while the swash of red adds drama.
Dark colour schemes don't have to be gloomy.
17. Make it minimalist
Want viewers to laser in on your flyer? Try a minimalist design. There’s a reason big, successful companies like Apple embrace minimalism in their design aesthetic—it’s effective. It’s sleek. People like it. Take this series of flyer: the focus is on a single image surrounded generously by negative space; content is stripped down to only what’s necessary; the font is simple and clean.
A little goes a long way with these templates
If you really want to go all-out with a creative presentation, paper is a pretty versatile medium. Clever folding, moving parts, or other interactive elements can make for an unforgettable advertisement. It uses a simple form of animation known as lenticular printing.
19. Find balance
It can be tricky to make sure ornate designs are composed well and easy to read—but it can be done, and with impressive results—for instance, this hand-illustrated flyer. If you’re considering a flyer design that features lots of details, good spacing, symmetry, and a plain, the single-color background will help you go from busy to balanced.
20. Layer up
Layering different elements of your design can help you fit more information on your flyer while creating a striking composition at the same time—a win-win. This design layers multiple design elements, including text, while keeping everything readable. The result: an unusual and eye-catching layout.
21. Go old-school
Remember when (before we had cell phones to remember phone numbers for us) there were those flyers that had tear-off tabs—little strips of paper with contact information on them? This flyer concept revisits that idea, with amusing results. When you can infuse a sense of humour into your designs, they’ll be more memorable.
22. Get artsy
Including design elements inspired by traditional art mediums—whether paint splatters, watercolour splashes, ink drawings, or something else (real or digital)—can give your flyer design an extra-creative look that feels custom-made. This colourful example layers different textures from the same colour family in a way that feels spontaneous and energetic.
23. Block it out
Want to draw attention to a certain part of your design? Try placing it on top of a block of colour, which shows that that area is important, especially when you use a loud colour like red or yellow. In this example, the red area highlights the key information: the brand name, the website, and that magic word: FREE.
24. Offer an incentive
If you’re creating a flyer hoping that your audience will do something when they receive it, it’s a good idea to offer an incentive. It could be a coupon or a free gift (or both) to get your audience to engage with your brand. This flyer design also has something else going for it: it pairs blue with an orangey, golden hue—and blue and orange are complementary colours (or opposites on the colour wheel, which artists will tell you always make a striking contrast; think red and green, purple and yellow, etc.).
25. Think outside the box
One of the best things about designing a flyer is that you can let your creativity shine. Of course, different projects will have different guidelines and requirements, but if you find yourself in a situation where you have free rein, use it. The mountain of green monkeys in this flyer may not be the first illustration idea that occurs to most of us… but you know what? It works.
26. Keep it clean
A clean, uncluttered approach to design is always a safe bet. This example keeps things crisp with a streamlined sans-serif font and sharp, geometric shapes.
27. Experiment With layout
Getting creative with the layout of your design produces a more interesting visual experience and will make more people take notice of your flyer. For instance, this design places the main text within the borders of an illustration, like it was scribbled there by hand.
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Article souce: https://www.canva.com/learn/50-brilliant-flyer-designs/