Cool Flyers: 50 Design Ideas To Learn From - Part 4

Having a striking and unique design is the most important part of printed flyers - here are some examples from the past of our flyers series.
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41. Pick one

Choosing a single image to feature prominently in your design gives a flyer focus and gives you a starting point to build the rest of the design around. This also works well in a series, as has done here.
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42. Spread the cheer

Bright, cheerful colors and friendly graphics are an easy way to get your audience in a positive mood. This flyer certainly looks welcoming, which is appropriate for a tourism flyer.
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43. Play the cute card

Pets and children (especially young, cute ones) never fail to attract attention. Stick one (or both!) on your flyer, and you’re sure to generate some automatic interest. The designed went with a golden retriever for this flyer design.
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44. Get gritty

A nice, gritty texture gives any design instant character and a certain timelessness, and it works well on both text and graphics. This event flyer has all kinds of textures going on for an authentic vintage feel.
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45. Go back to basics

The primary colours (red, yellow, and blue) are a basic colour combination that’s easy to fall back on when you can’t settle on a more complex colour scheme. In this flyer design, pairs the three with a bright aqua green.
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46. Try a trend

Design trends come and go, and some are better than others. One you may have noticed lately is the "hero image"—a large picture that stretches across the width of a design. It could fill up the whole screen on a webpage or form a high-impact header at the top of a flyer - as done here. Text is often overlaid on hero images.
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47. Line up

Lines can be used in all sorts of useful ways in a design—to frame, emphasize, separate, etc. This flyer design features outlines and line patterns that form a whole illustration.
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48. Frame it

Frame the part of your design that you want to stand out. A frame can be a simple rectangle or circle or more elaborate, like the concentric circles and sunrays that surround the title of this flyer.
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49. About face

We humans naturally look for and study faces. Including a face in your design (or even the suggestion of a face, like the monocle-wearing, pipe-smoking gentleman in this flyer) may help your audience identify with your flyer’s message.
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50. Get back to nature

Flowers, trees, sunsets, and nature’s other wonders are something everyone can appreciate. Placing organic or nature-inspired imagery in your design, like the illustration in this flyer, should have wide appeal.
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So what can we take away from all these examples? Let’s take a quick look at a few basics:
  • Typography: There are countless font styles out there, but be sure to pick one (or more, but not too many) that suits the purpose and/or theme of your flyer design and is sufficiently readable.
  • Layout: Pay close attention to things like alignment, spacing, and balance when creating your flyer design. They make the difference between a polished final product and a confusing or cluttered design.
  • Colour: When you’re having trouble choosing a colour scheme, consult a colour wheel. Complementary colours (opposites), colour temperature (warm or cool), and other art-inspired concepts can help you pick a cohesive colour palette. Remember, colours can influence mood and perception, so make sure yours match your flyer’s intent.
  • Printing: Having your flyers printed by an expert printing company, such as Asset Print, will add a quality finish and look to your custom designed flyers.

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Article source: https://printingcapetown.wordpress.com/2020/09/14/cool-flyers-50-design-ideas-to-learn-from-part-4/