Print Perfection

Print Perfection

What Is A Canvas Print? All You Need To Know

Whether you want to display a family vacation or a timeline of school photos, canvas prints are an eye-catching way to show off your favorite photos. Not only do they liven up any space, they’re an artistic way to update a room.

For ideas on how to use custom canvas printing from Asset Print to build collages or display unique messages that represent your home, check out these gallery wall ideas.

What Is A Canvas Print?



Canvas printing, not to be confused with a canvas painting, is when an image printed from an inkjet printer onto canvas. Once printed, the canvas gets stretched onto a frame. Some people opt for a frameless border while others prefer framed canvas prints. To create an unframed canvas print, many use the gallery-wrapping technique. During this process, the canvas is wrapped around the stretcher bars and secured to the frame.
There is common confusion between mounted prints, acrylic prints and canvas prints. A mounted print is a paper print attached to a backing board. The emphasis of this print is to preserve the photo and prepare it for framing or hanging on a wall.
An acrylic print takes an image printed on photographic paper. The image is then placed between sheets of acrylic, often referred to as plexiglass. When comparing the three types of prints, canvas prints evoke an artistic feel. This is because they’re similar in appearance to oil and acrylic paintings.

What Is Canvas Made Of?


Canvas is a strong and durable fabric created with hemp. In more modern times, cotton and linen have replaced hemp. Most of the canvas prints that you buy for your home use cotton or polyester. The main difference between the two is the exactness of the color.
Color seeps into cloth made with cotton fibers while it remains on the surface of synthetic polyester strands. Because of this, polyester prints are more vivid and cotton prints are longer-lasting.
So which is better? It depends on what you’re looking for. Many consider cotton prints higher-quality and closer to what you would find in a museum. But polyester is the more affordable option, and it also yields bold and colorful prints.

Canvas Prints Vs Framed Prints

In modern decor, it’s common to mix canvas prints and framed prints. There’s a reason for that. Framed prints tie into the general decor of a room by connecting the color scheme with the frame. They also shift the mood of the photo or artwork with the type of frame chosen.
With a simple black border frame, the focus remains on the artwork or photo. But more stylized frames like contemporary or traditional, bring out the character of the photo. When choosing frames, the furniture and room decor are important to maintain cohesion.
In comparison, canvas prints provide a more versatile approach when decorating a wall. You can add them with much less thought since the frameless borders adapt to any style. The vibrant pops of color create new focal points that liven up the room you’re decorating.
Here are some important factors to consider when comparing the two:

Canvas Prints
Framed Prints
  • Image printed is permanent
  • Canvas provides a different texture that adds color depth
  • Photos do not have a glare or reflection
  • Light in weight
  • Prints come in a glossy or matte finish
  • Can swap out many photos in a frame
  • Frames complement room decor
  • Photos can have a glare or reflection
  • Larger frames are heavy and can be difficult to transport
  • The bigger the image, the more expensive the frame

Printing On Paper Vs Printing On Canvas

Photography has come a long way since developing film in a darkroom with photographic paper. Yet printing on paper is still the traditional method that many people trust. To get a better understanding of the differences between printing on paper and canvas printing, let’s explore the advantages and disadvantages.
Printing on paper advantages – We’re most familiar with printing on paper so we know what to expect. The smooth surface depicts sharper details which is important when re-producing smaller prints.
Printing on paper disadvantages – Paper prints can have a glare or reflection caused by sunlight. They’re not ideal when reproducing artwork since paper lacks the texture found in canvas. Finally, framing a paper print can become costly when considering large print sizes.
Printing on canvas advantages – We’re conditioned to seeing art completed on canvas. Because of this, printing on canvas is the preferred choice when going for a "painted" effect. Canvas prints enhance many decor styles with the contemporary gallery-wrapped edges. For large prints, canvas is the more affordable option that also outlasts paper because of the durable plain weaving.
Printing on canvas disadvantages – The texture of canvas is ideal for art, but can distract from photos. That’s why careful photo selection is important. It’s also good to use a system that alerts you of poor photo quality, which is a feature included when customizing one of our prints. Unlike paper prints that you can swap out of a frame, canvas prints are permanent.

What Size Canvas Prints Should I Get?

When it’s time for a wall decor update, canvas prints are a simple way to transform your walls. They add texture and a stylish visual aesthetic. Whether you select one or two large canvas prints, they’ll enrich the colors and furniture in any room.
To get a better understanding of standard print sizes, check out our canvas sizing guide. If the wall you’re decorating is complete and you’re looking to make an update, you’ll need to have a size in mind. But if you’re working with a blank slate, you’ll want to map out your vision for your wall.



The effectiveness of business cards to create business contacts

With most business being done digitally, you might think that business cards don't matter anymore. But they can offer a lot. Here's why they're still important for business and how you can get the most out of yours.

Why Business Cards Still Matter
Business cards still matter because our memory sucks. How many times have you met someone, spent most of the conversation thinking of what to say so you don't sound stupid, then promptly forget their name when it's all over? Some experts explain:
...when you meet a person at a business event, get their business card. Perhaps even write a note or two on the reverse side of the card to capture the key points of your conversation while they're still fresh in your mind. The bottom line here is to have a physical record of contacts you make so you can follow up as appropriate in conjunction with your broader job search/career development efforts.
A business card is a road-map to opportunity. It could lead you to a great new job, a great business partnership, or simply help your business make money. Think of a situation where you've got your networking pants on and you're looking to benefit your business by making contacts. Suddenly, you notice someone that could be a potential client. What do you do? You introduce yourself and describe what you do, but at some point, you'll need to hand off your contact information. A business card saves you time and makes you look professional. You're not fumbling around with a pen to scribble your e-mail address on a cocktail napkin, and you also give them a sense that this isn't your first rodeo.
Not only is your first impression important, but business cards provide tangible information for others. Experts explain that it gives them something physical to refer to later should they decide they want your product or service:
Business cards put a face to a business – When meeting someone new, handing them your business card (preferably with your photo on it) will help keep your business in the back of their minds. Though they may not need your product or services today, there may come a time when they do, and hopefully, they will be able to pull out your business card and call versus trying to remember your company name and searching the web.
Your business card is a physical object that potential clients can take with them that keeps you or your brand from just being a name that floats around in the ether. It's great if you have a website, but a commercial printer that prints cards have certain perks:
Business cards never have downtime. They're always accessible, and never have dead zones or Internet outages. Your business card can be viewed no matter where you are located, and even times when cell phones and other devices must be turned off, such as on an airplane ride or in a hospital. Your business card is always working for you.
Not everyone thinks business cards are essential, and some argue business cards have lost their edge. Expert says:
As for me, I haven't had business cards for many years either. Instead, I make a point to ask my new connection to email me. (When I respond, I include my full contact information.) It's become normal to see people at networking events in the USA using their phones to collect contact information right there on the spot. Fast-forward a few years, and it won't be surprising to find Google Glass-wearing techies exchanging contact information by looking at each other.
Technology, and—more specifically—smartphones have made information sharing easier. These days you can email someone while you're meeting them with a few quick taps of your thumb. There are even apps out there that can share contact information with someone with barely any effort at all. So why bother with a card when you have all of this other stuff? Networking is about making meaningful connections, and sometimes technology—or the act of using it—can be impersonal.

Eight Power Networking Tips to Make More Meaningful Connections

You've heard it a million times: Career advancement is as much about who you know as what you…
Meeting someone in person only to look down at your phone and start tapping can seem rude and disconnected. You want to smile, make eye contact, and make the conversation you're having be your main focus. You don't want to be hoping they have the same information sharing app, asking for their email immediately to send your info, or looking down at your screen. Technology can still be used to enhance your experience, however. Apps like Evernote can scan the business cards you collect and make storage and organization easier. But business cards already use one of the best information sharing apps out there: your hands. Until we actually can look someone in the eye to share information, you're better off keeping conversations personal and connected.
I've Been Using Evernote All Wrong. Here's Why It's Actually Amazing...
For years, I kept hearing how awesome Evernote was: how it could store everything you possibly…
Business cards are cheap, portable, and easy to give away, so there's no reason not to have one. Even with email, LinkedIn, Facebook, Google+, and Twitter, people expect you to have a business card. It shows professionalism and it demonstrates that you care. In a sense, business cards are a way for you to say, "I belong here, I know what I'm doing, and you should consider me a factor." They are a paper handshake that instantly gives whoever you meet everything they need to know in order to do business with you.

What Should Be on Your Card and How to Make It Stand Out

What goes on your business card largely depends on what kind of business you're in—or want to be in—and whether or not you have the ability to make your own. If you work for a large company your card might be predetermined, but that doesn't mean you can't use something of your own design. Either way, there are a few essentials you should include.
Be deliberate about the information you include and keep clutter to a minimum. You don't want the most important bits of information getting lost in a mess of words and numbers. You need your name—or name you go by—and job title on the card, along with the name of your company or what you do. List your business phone number, work email, website, and possibly the location of your business if that's important to know.
Put your information on the front and leave the back blank. If you're adventurous you can experiment with different styles or maybe a logo on the back, but for a solid card style, you can rely on keeping things basic. Experts recommend keeping the back of your card blank:
How often will people see the back of your business card? Traditional card storage modes assume that side is blank. If you do wish to put the copy on it, be sure the information is of a supplemental nature: e.g., your company's mission or tagline. While business cards should promote your brand identity, they shouldn't be confused with advertising.
Use white as the base color of your card. That way, people who have received your card can write visible notes or additional info on the front and back.
Stick to the standard size of 2" by 3.5". It may seem like an easy way to make your card stand out from the crowd, but more than likely you'll get your card tossed because it won't fit in someone's wallet or other business card holder. Remember, the idea of the business card gives them reference information after you've wowed them or pique their curiosity so that you can wow them later on. You don't necessarily need to wow them with bizarre card shapes or confusing designs.
Use your photo and add value to your card. Some experts suggest putting your gorgeous mug on your card:
Why include a picture? "You go to a convention, and you come home with 55 cards in your pocket," Crowther says. If one or two cards have photos, you'll remember those people.
Some people also suggest that including some sort of incentive on your card will increase the likelihood of others getting in touch with you. You can offer discounts, special services, or even advice if that fits your business. You want people to remember you and feel like getting in touch with you will benefit them.
Some other tips on standing out worth considering:
Incorporate QR codes: The jury is still out on this, but for some professions—like tech-related careers—QR codes can be a great way to direct people to a web page filled with important information that could never make it on a card. It also, however, takes up a great deal of space, so don't let it become clutter.
Spend more on quality: You can buy basic business cards for very cheap, but you may want to consider the message you're sending with cheap paper and print jobs. Think of how a nice magazine feels in your hands compared to a floppy tabloid. Regardless of what's inside, the magazine feels better and seems more professional.
Choose the right font: Keep your fonts 12 points or larger and make sure they are legible! It's okay to play around a little here, but if you're even a little bit concerned if others will be able to read your card, pick something else.
Consider professional help: One way to ensure you get what you need is by hiring someone whose job is to design. Graphic designers know their craft and they can come up with something clever, informing, and professional.
All in all, there are three keys to a perfect business card: it contains all vital information needed to contact you, it entices people to learn more about you or get in touch, and it stands out without being too different.
An often overlooked feature of business cards is quality - make sure you use an expert printing company such as Asset Print.

Printing Lingo: What is a Rack Card?

A Rack Card is a simple and cost-effective promotional piece, usually printed in full color on one or both sides of heavy cardstock.
The standardized size of rack cards (typically 4" x 9" or 3.5" x 8.5") allows them to fit into a specifically-designed display rack or counter-top holder for easy access by potential customers.

What types of Businesses use Rack Cards?
Rack cards can be used by almost any business or organization. They are popular for lobbies, showrooms, waiting areas, and trade shows…as well as for Point of Purchase (POS) marketing. Rack cards also have widespread use in the tourism industry. You have likely seen a large display of colorful rack cards in a hotel, airport, restaurant, visitor center, or other venue while traveling.


An example of a large display case used to hold multiple Rack Cards

How do Rack Cards attract Customers?
In most cases, a rack card is geared toward foot traffic…so its marketing message must entice the people walking or standing nearby. The goal is to have a potential customer notice your message, take the card with them, and ultimately respond to your call to action.

Hence, rack cards must be designed to grab and hold a prospect’s attention. This is accomplished through the creative use of compelling colors, engaging images, and brief but persuasive text. In addition, racks cards are often gloss-coated to add sheen and increase the vibrancy of the ink colors.

What can be Printed on a Rack Card?
Though relatively straightforward in construction, racks cards are actually very versatile. In fact, they can be printed with any content or layout you choose…including promotional offers, upcoming events, information about products or services, discount coupons, contact info, directions, maps, QR codes, or anything else that helps build awareness and sales.

Also, the layout of most rack cards is created with a vertical orientation, as that is how they are normally positioned in a display rack or counter-top holder.

What is the Size of a Rack Card?
Rack card dimensions are typically 4" x 9", 3.5" x 8.5", or something similar. This allows rack cards to fit into standard-sized floor, wall, or counter display racks. It also allows a rack card to fit very well into a standard #10 business envelope, thus serving double-duty as a mailer insert.

If you want to get your business noticed, whilst not over-spending - use rack cards as small, promotional and eye catching pieces. Asset Print can supply you with impressive, quality rack cards for your business needs.


An example of a counter-top holder for Rack Cards





Flyer design: 50 brilliant examples you can learn from


That’s right, those bits of paper that often end up in the trash, trampled in the street, or buried under a pile of bills. But if they’re doing their job (have been designed well), flyers should catch your attention and maybe even get you to take action (attend this grand opening; use that coupon; buy tickets to this concert — you get the idea).

Maybe you’re a business owner and you don’t want your marketing efforts to end up in the recycling bin. Or maybe you need to advertise an event or fundraiser for your club or community organization. Whatever your needs, check out 50 stellar examples below with design tips that will get you inspired for your next flyer design project. And when you’re all ready to design your own printed flyers, contact Asset Print for great flyer designs and printing offers.

Want more flyer inspiration? Then check out our round up of 20 bold, minimalist flyers – or if you prefer a louder style, get inspired by 20 vibrant flyer designs.

01. Embrace Color

Bright, bold color palettes really give flyers punch and attract attention, even from across a room. This flyer design by Martin Azambuja uses vibrant hues that reflect the fresh ingredients of the dishes the flyer is advertising.

Flyer
02. Mix It Up

Combining different font styles and sizes can give your flyer a distinct look and help it stand out. In this piece from Overloaded Design, 3D effects on the text and some subtle, grungy textures also make the design pop.

03. Keep It Simple
A simple, elegant design has impact of its own. As with this flyer from Valerie Jar, text is kept to a minimum and the design elements are spaced generously. The edge-to-edge background photo and clean white-and-orange centerpiece also help give the flyer an understated sophistication.
Valeriejar dribbble obm
04. Blast from the Past

The handcrafted look is big right now (whether designs really are handmade or are just created to look like it). This screen-printed flyer from The Prince Ink Co. features whimsical, hand-drawn typography, which is very appropriate for a print company that runs all its prints by hand. Using a “form equals content" approach to design like this can be very effective.

Dribbble bookmark
05. Play With Patterns
Patterns make a striking visual statement, whether you use them throughout your design (like in this flyer by Joris Rigerl) or just as an accent. Because the human eye naturally notices patterns, including them in your design is a surefire way to get more people looking at your flyer.
Be flyer final both dribbble
06. Study Shapes

Like patterns, shapes are a great attention-getter, especially when applied creatively. This flyer design by Justin Krout uses shape in both the text and the graphics. Notice how the tilting shape of the text makes for a unique and eye-catching title, while the mountain below is made up of triangles of all shapes and sizes, creating a multifaceted, almost 3D effect.

Tacoma Film Festival by jkrout555
07. Work the Details

Finely detailed graphics can be stunning, but how do you avoid making your design look too busy? A limited color palette helps, as does a focus on symmetry and balance, like in this flyer design by Kristie Kam. This flyer also keeps things polished by sticking to a visual theme — in this case, a heavy emphasis on geometric shapes and patterns.


08. Pick a Color Scheme

Choosing a cohesive color scheme (maybe the colors in your company’s logo) and/or staying in the same color family or temperature (warm or cool) really pulls your flyer design together. This folding flyer by Evan Travelstead sticks to cool blues and grays against bright white for a clean, polished look.


09. Get Seasonal
If you’re designing a flyer for a holiday or event associated with a particular time of year, capitalize on that and use imagery associated with the occasion. Viewers will immediately relate to the design because it’s familiar or nostalgic. This design from Digital Space uses reindeer and snowflakes in a sleek, retro-inspired way that’s creative rather than cliché.

Retro christmas and new year flyers collection by digital space
10. Make Space

Paying close attention to spacing and alignment is an important step in the design process — one that can make or break a project. See how in this flyer by Pashlov Egor, all the icons in red are approximately the same distance apart? Though there’s a lot going on, everything fits together nicely, almost like puzzle pieces, without looking crowded.

Sota plus

11. Go the Extra Mile

When’s the last time you saw coupons with hand-drawn illustrations? Giving your design that extra personal touch, like Mel Larsen did in this flyer, will be sure to catch the attention of your viewers and give them a good impression of your brand or organization.


12. Rough It Up

Designs that are textured or a little rough around the edges can be a nice contrast to all those more slickly produced flyers out there. As with this hand-carved block print by Jack Daniel Bagdadi, sometimes designs (much like people) are all the more appealing and dynamic for their little imperfections.

Tinker lino

13. Lead In

Take a page from art class and use the concept of leading lines. A common composition trick in art and photography, leading lines are just what they sound like — they lead in to the part of the image that the artist wants viewers to focus on. In this design by Macrochromatic, the diagonal lines of the mountains intersect with the sides of the red triangles to form arrows that point right at the band’s name.

Stay tuned for Part 2...





Article source:


Flyer design: 50 brilliant examples you can learn from

That’s right, those bits of paper that often end up in the trash, trampled in the street, or buried under a pile of bills. But if they’re doing their job (have been designed well), flyers should catch your attention and maybe even get you to take action (attend this grand opening; use that coupon; buy tickets to this concert — you get the idea).

Maybe you’re a business owner and you don’t want your marketing efforts to end up in the recycling bin. Or maybe you need to advertise an event or fundraiser for your club or community organization. Whatever your needs, check out 50 stellar examples below with design tips that will get you inspired for your next flyer design project. And when you’re all ready to design your own printed flyers, contact Asset Print for great flyer designs and printing offers.

Want more flyer inspiration? Then check out our round up of 20 bold, minimalist flyers – or if you prefer a louder style, get inspired by 20 vibrant flyer designs.

01. Embrace Color

Bright, bold color palettes really give flyers punch and attract attention, even from across a room. This flyer design by Martin Azambuja uses vibrant hues that reflect the fresh ingredients of the dishes the flyer is advertising.

Flyer
02. Mix It Up

Combining different font styles and sizes can give your flyer a distinct look and help it stand out. In this piece from Overloaded Design, 3D effects on the text and some subtle, grungy textures also make the design pop.

03. Keep It Simple
A simple, elegant design has impact of its own. As with this flyer from Valerie Jar, text is kept to a minimum and the design elements are spaced generously. The edge-to-edge background photo and clean white-and-orange centerpiece also help give the flyer an understated sophistication.
Valeriejar dribbble obm
04. Blast from the Past

The handcrafted look is big right now (whether designs really are handmade or are just created to look like it). This screen-printed flyer from The Prince Ink Co. features whimsical, hand-drawn typography, which is very appropriate for a print company that runs all its prints by hand. Using a “form equals content" approach to design like this can be very effective.

Dribbble bookmark
05. Play With Patterns
Patterns make a striking visual statement, whether you use them throughout your design (like in this flyer by Joris Rigerl) or just as an accent. Because the human eye naturally notices patterns, including them in your design is a surefire way to get more people looking at your flyer.
Be flyer final both dribbble
06. Study Shapes

Like patterns, shapes are a great attention-getter, especially when applied creatively. This flyer design by Justin Krout uses shape in both the text and the graphics. Notice how the tilting shape of the text makes for a unique and eye-catching title, while the mountain below is made up of triangles of all shapes and sizes, creating a multifaceted, almost 3D effect.

Tacoma Film Festival by jkrout555
07. Work the Details

Finely detailed graphics can be stunning, but how do you avoid making your design look too busy? A limited color palette helps, as does a focus on symmetry and balance, like in this flyer design by Kristie Kam. This flyer also keeps things polished by sticking to a visual theme — in this case, a heavy emphasis on geometric shapes and patterns.


08. Pick a Color Scheme

Choosing a cohesive color scheme (maybe the colors in your company’s logo) and/or staying in the same color family or temperature (warm or cool) really pulls your flyer design together. This folding flyer by Evan Travelstead sticks to cool blues and grays against bright white for a clean, polished look.


09. Get Seasonal
If you’re designing a flyer for a holiday or event associated with a particular time of year, capitalize on that and use imagery associated with the occasion. Viewers will immediately relate to the design because it’s familiar or nostalgic. This design from Digital Space uses reindeer and snowflakes in a sleek, retro-inspired way that’s creative rather than cliché.

Retro christmas and new year flyers collection by digital space
10. Make Space

Paying close attention to spacing and alignment is an important step in the design process — one that can make or break a project. See how in this flyer by Pashlov Egor, all the icons in red are approximately the same distance apart? Though there’s a lot going on, everything fits together nicely, almost like puzzle pieces, without looking crowded.

Sota plus

11. Go the Extra Mile

When’s the last time you saw coupons with hand-drawn illustrations? Giving your design that extra personal touch, like Mel Larsen did in this flyer, will be sure to catch the attention of your viewers and give them a good impression of your brand or organization.


12. Rough It Up

Designs that are textured or a little rough around the edges can be a nice contrast to all those more slickly produced flyers out there. As with this hand-carved block print by Jack Daniel Bagdadi, sometimes designs (much like people) are all the more appealing and dynamic for their little imperfections.

Tinker lino

13. Lead In

Take a page from art class and use the concept of leading lines. A common composition trick in art and photography, leading lines are just what they sound like — they lead in to the part of the image that the artist wants viewers to focus on. In this design by Macrochromatic, the diagonal lines of the mountains intersect with the sides of the red triangles to form arrows that point right at the band’s name.

Stay tuned for Part 2...





Article source:


Flyer design: 50 brilliant examples you can learn from

That’s right, those bits of paper that often end up in the trash, trampled in the street, or buried under a pile of bills. But if they’re doing their job (have been designed well), flyers should catch your attention and maybe even get you to take action (attend this grand opening; use that coupon; buy tickets to this concert — you get the idea).

Maybe you’re a business owner and you don’t want your marketing efforts to end up in the recycling bin. Or maybe you need to advertise an event or fundraiser for your club or community organization. Whatever your needs, check out 50 stellar examples below with design tips that will get you inspired for your next flyer design project. And when you’re all ready to design your own printed flyers, contact Asset Print for great flyer designs and printing offers.

Want more flyer inspiration? Then check out our round up of 20 bold, minimalist flyers – or if you prefer a louder style, get inspired by 20 vibrant flyer designs.

01. Embrace Color

Bright, bold color palettes really give flyers punch and attract attention, even from across a room. This flyer design by Martin Azambuja uses vibrant hues that reflect the fresh ingredients of the dishes the flyer is advertising.

Flyer
02. Mix It Up

Combining different font styles and sizes can give your flyer a distinct look and help it stand out. In this piece from Overloaded Design, 3D effects on the text and some subtle, grungy textures also make the design pop.

03. Keep It Simple
A simple, elegant design has impact of its own. As with this flyer from Valerie Jar, text is kept to a minimum and the design elements are spaced generously. The edge-to-edge background photo and clean white-and-orange centerpiece also help give the flyer an understated sophistication.
Valeriejar dribbble obm
04. Blast from the Past

The handcrafted look is big right now (whether designs really are handmade or are just created to look like it). This screen-printed flyer from The Prince Ink Co. features whimsical, hand-drawn typography, which is very appropriate for a print company that runs all its prints by hand. Using a "form equals content" approach to design like this can be very effective.

Dribbble bookmark
05. Play With Patterns
Patterns make a striking visual statement, whether you use them throughout your design (like in this flyer by Joris Rigerl) or just as an accent. Because the human eye naturally notices patterns, including them in your design is a surefire way to get more people looking at your flyer.
Be flyer final both dribbble
06. Study Shapes

Like patterns, shapes are a great attention-getter, especially when applied creatively. This flyer design by Justin Krout uses shape in both the text and the graphics. Notice how the tilting shape of the text makes for a unique and eye-catching title, while the mountain below is made up of triangles of all shapes and sizes, creating a multifaceted, almost 3D effect.

Tacoma Film Festival by jkrout555
07. Work the Details

Finely detailed graphics can be stunning, but how do you avoid making your design look too busy? A limited color palette helps, as does a focus on symmetry and balance, like in this flyer design by Kristie Kam. This flyer also keeps things polished by sticking to a visual theme — in this case, a heavy emphasis on geometric shapes and patterns.


08. Pick a Color Scheme

Choosing a cohesive color scheme (maybe the colors in your company’s logo) and/or staying in the same color family or temperature (warm or cool) really pulls your flyer design together. This folding flyer by Evan Travelstead sticks to cool blues and grays against bright white for a clean, polished look.


09. Get Seasonal
If you’re designing a flyer for a holiday or event associated with a particular time of year, capitalize on that and use imagery associated with the occasion. Viewers will immediately relate to the design because it’s familiar or nostalgic. This design from Digital Space uses reindeer and snowflakes in a sleek, retro-inspired way that’s creative rather than cliché.

Retro christmas and new year flyers collection by digital space
10. Make Space

Paying close attention to spacing and alignment is an important step in the design process — one that can make or break a project. See how in this flyer by Pashlov Egor, all the icons in red are approximately the same distance apart? Though there’s a lot going on, everything fits together nicely, almost like puzzle pieces, without looking crowded.

Sota plus

11. Go the Extra Mile

When’s the last time you saw coupons with hand-drawn illustrations? Giving your design that extra personal touch, like Mel Larsen did in this flyer, will be sure to catch the attention of your viewers and give them a good impression of your brand or organization.


12. Rough It Up

Designs that are textured or a little rough around the edges can be a nice contrast to all those more slickly produced flyers out there. As with this hand-carved block print by Jack Daniel Bagdadi, sometimes designs (much like people) are all the more appealing and dynamic for their little imperfections.

Tinker lino

13. Lead In

Take a page from art class and use the concept of leading lines. A common composition trick in art and photography, leading lines are just what they sound like — they lead in to the part of the image that the artist wants viewers to focus on. In this design by Macrochromatic, the diagonal lines of the mountains intersect with the sides of the red triangles to form arrows that point right at the band’s name.

Stay tuned for Part 2...





Article source: printingcapetown.wordpress.com/2018/08/30/flyer-design-50-brilliant-examples-you-can-learn-from/


102 Canvas Print Ideas & Inspiration

Canvas Print Ideas
Canvas printing is not only one of the most popular ways to decorate a home but also are widely used in offices, lobbies, receptions areas and a variety of other professional settings. The creative ideas for canvas prints are as diverse as the settings they are used in. With this in mind, we’ve put together the ultimate guide to canvas print ideas and an accompanying Canvas Print Ideas Pinterest board for all your canvas print inspiration and idea needs. What doesn’t appear in this blog post is pinned on our Pinterest board, so jump over there if you’re still lacking for ideas after reading through all of our ideas compiled here.
Canvas Print Ideas For The Home
The home is the most common place canvas prints are used as decor. The ability to print any high-resolution picture you might have means that regardless of whether you are decorating a main living or dining room, a kids bedroom, your own bedroom, or even your entryway or kitchen; a custom canvas print will look great for your home. Check out some of the awesome canvas print ideas for different rooms as shown below.

Nursery & Kid’s Bedroom


kids book illustrations for canvas print
best friends print for kids bedroom
colored heart canvas print girls bedroom

monster prints kids bedroom

love kids foot and hand prints butterfly canvas footprints

hand print flowers canvas print

hand prints canvas print

baby giraffes nursery canvas print

family shots canvas prints

canvas print of newborn

eiffel tower wall art

boys room canvas print

kids birthday word art wall art

wall art boys bedroom whale

canvas prints airplane panoramic

you are my sunshine canvas print

nursery crib prints

Living Room
canvas print for living room kids

family collage canvas print

wall art winter boy

square canvas prints of children

dog canvas prints

pet wall art

wall art living room chandelier

canvas print for mantle

living room batten board with prints

large canvas print living room

wall display of canvas prints

wall art living room

lyrics on canvas print

Entry & Hallway

canvas for entry

family canvas prints for entry

canvas prints formal entry

serve the lord print

whole lot of coffee print

laundry room canvas print

entry way kids prints

cabin hallway family prints

board and batten with canvas print

canvas print for stairway

hallway canvas old home

canvas prints of family for stairway

family hooks with wall art

flowers with print in hallway

canvas print word art

canvas prints for hallway

kids canvas print in entry way

entry come thou fount print

coat closet canvas prints


Kitchen

wall art kitchen recipes

kitchen drink and dance canvas print

keep calm kitchen prints

canvas print kitchen rules

kitchen coffee print

eat well travel often

no place like home wall art

heap print

eat drink thanks kitchen print

people who eat print chevron print

spoonful of print

canvas wall art kitchen steps

Bedroom
boys bedroom quote wall art

you are loved print

family master bedroom canvas prints whole heart master bedroom print

family prints above dresser

Office
be the good office

canvas print of kids for office

apple desk prints

office desk with canvas prints

home office family prints


Creative Family Canvas Print Ideas
vertical family with yellow prints

prints family verticals

family prints square with vinyl family wall display canvas prints

canvas prints family collage

family canvas prints

family prints above dresser

family beach prints

prints of family empty room

Baby/Newborn Canvas Print Ideas

canvas print baby collage

newborn canvas print crib

newborn multiple prints

simple newborn crib canvas prints

nursery canvas prints

canvas prints of newborn

newborn and older prints above crib

canvas prints peekabook crib


Creative Wedding & Engagement Canvas Print Ideas

canvas print engagement sign in

canvas print wedding seating chart

wedding prints in office

wedding canvas print triptych with clouds

canvas print wedding classic

canvas print of wedding dance song and dance

wedding prints above bedframe

engagement canvas prints

vertical wedding prints

couple heart prints

wedding prints stairs

canvas print wedding headboard


Asset Print offers excellent service and quality in canvas printing. Click here to order canvas printing online!




BANNER WALL USES

Before looking at Banner Wall Uses, let’s start off with what a Banner Wall is – they are big, colourful and can certainly get your brand noticed no matter where you are putting it up. They are made out of high quality, portable backdrops that consist of an aluminium expandable frame and a polyester canvas.

Now moving on, let’s take a deeper look into how to effectively use banner walls.

  • Opening Ceremonies

If you are looking to make a very good first impression and set the tone at your official opening, a Banner Wall is a great way to grab people’s attention, lure them in and give through information about your new business.

  • Any sporting event

Banner Walls can be put to great use at any indoor or outdoor sports events if you are looking to create brand awareness and find new like-minded customers. It is a great opportunity especially if you are sponsoring the event in any kind of way.

  • Markets

Fleet markets area huge attraction to most people in and around the area where it is taking place and if you are looking to get more customers to your stall, then a Banner Wall is going to give you a lot of benefits to reap from. It will attract the attention of everyone at the market which will intrigue them to come see what you are selling.

  • Product Launches

People love being in the loop with new products, new technology and of course investing in them as well – if you are looking to give information in a simple, yet very effective way then you can’t go wrong with a Banner Wall – you can use it to inform people about features, what the product looks like and extra additional information.

  • The mall

Thousands upon thousands of people go to the mall during weekdays, weekends and holidays – it is the one place where people can find almost everything and anything they want. If you have a special on and want to make it public and intriguing, there is no better way to do it than to get creative with a Banner Wall. By-passers will spot it almost immediately and are bound to convert into customers pretty soon.

  • Photoshoots

Are you looking for a white or coloured background for your upcoming photoshoot? No need to look any further! Banner Walls serve as a great tool to use as a background and you can get them in any colour you need.

As you can see, there are many uses for banner walls that can not only benefit your company, but create brand awareness to new people and essentially grow your customers. All in all, this is not where Banner Wall Uses come to an end.

Asset Print offers some of the best banner walls Cape Town has to offer with quality and prices. Contact Asset Print today to get yours started and we can guarantee to exceed your expectations of our banner walls.


Article source: http://thedigitalprintshop.blogspot.co.za/2018/05/banner-wall-uses.html

Are Vinyl Stickers Better Than Paper Stickers?

Vinyl stickers or paper stickers? A common debate when it comes to choosing what type of sticker to use. Is there a clear winner? Or is it really just down to preference? We compare our vinyl stickers against paper stickers. Read below as we look at both sides of the argument and we make our own judgment on the sticker debate.


Vinyl vs. paper

Vinyl has a lot of advantages over traditional paper stickers, which easily crack and fade over time. An advantage of vinyl is that it can be pulled off in one piece. Paper stickers are a nightmare to pull off after a while. Vinyl stickers won’t mark if water or oil is spilled on them. That’s a big plus. A paper sticker is ruined if any sort of liquid touches the sticker. The uses of paper stickers are limited. They are vulnerable to fading, prone to rip upon removal, and easily destroyed if wet. Paper stickers are mainly used for labels used indoors. They are typically printed in large rolls and applied to boxes and packaging. Vinyl stickers work for labels too but they have a whole lot more uses.


Vinyl is the clear winner

Vinyl is the clear winner when it comes to durability, look and feel. Vinyl stickers last longer, look better and stick to different surfaces better. We use only premium quality vinyl for our vinyl stickers at Asset Print. That’s why our products are incredibly long-lasting. We laminate vinyl stickers for outdoor use in a protective coating that is water, sun and oil-proof. It even makes the stickers scratch-resistant and keeps its colours vivid. They stay vivid with an outdoor life expectancy of up to seven years! Trust us comparing our vinyl stickers to paper stickers is like comparing your WiFi to dial-up. There’s just no contest!



Now it’s pretty obvious why vinyl stickers win against paper stickers. Go out and grab yourself some vinyl stickers!

5 Tips for Effective Banner Marketing

Banner marketing can be a powerful way to promote your products and services to local customers, at trade shows, and at events. Teardrop banners stand out and get noticed; and large banner printing is cost-effective so you can reach hundreds or even thousands of potential customers for minimal investment. Use banners to fuel sales with the following five tips for effective banner marketing.

1. Feature a targeted message and promotion

Start by developing a targeted message or promotion for your banners. Consider who your customers are and what they want: how do you fulfill their desires, solve their problems, or otherwise make their lives better? This should be the foundation of your banner message. Be sure to define exactly what you want customers to do next: visit your website, call your number, or stop in at your brick-and-mortar location, for example. You should also tell customers why they should take your requested action immediately – you might offer a time-limited discount, for example. If your banner message reveals how customers can get what they want, why they need to get it now, and why they need to get it from you, you’re off to a great start.



2. Keep it simple and memorable

Keep your banners simple and memorable to maximize their effectiveness. That means short, bold headlines that command attention and stick in customers’ heads. Rhymes and humor can be effective tools that help customers recall your banner later. Keep in mind many people won’t give your banner more than a passing glance, either by necessity (when driving) or distraction (at an outdoor event, such as a concert). Thus, you have to make your banners visually compelling, simple, and memorable. Limit the amount of text on your banners so they can be read and understood at-a-glance. Make your call to action short, sweet, and memorable: you might even create a special URL or phone number that makes it easy for potential customers to remember how to follow up. Don’t overload your banners with information; if your banners can be digested in under two seconds and remembered two hours later, you’re on the right track.

3. Craft an attention-getting design

Your banners must feature an attention-getting design in order to get customers to read them; it stands to reason they have to be noticed before they can be understood and acted upon. Some ways to command attention with banner design include:

  • unique and unexpected images

  • large, bold headlines

  • contrasting colors

  • large dollar signs, percentage symbols, and “free" text

You don’t have to incorporate all of these into a single banner design; in many cases, simple text-based banners can be just as effective as banners that feature creative artwork.



4. Targeted placement

Effective banner marketing requires intelligent, targeted placement. There are two ways to target banner placement, and both strategies can be effective: you can place banners to achieve the greatest possible views, or you can place banners to reach a well-defined audience. For the former, busy traffic intersections, shopping districts, and community events can help your banners reach hundreds or even thousands of people every day. Some of those people are likely customers, and so this strategy works. Let’s say you sell running shoes, so you print a banner promoting a special discount sale and place near a busy intersection. You can reasonably assume a lot of runners will drive by it every day, so your banner should send customers to you. For the latter, niche events, trade shows, and places customers frequent provide fewer views, but that’s offset by advanced targeted: your banners and teardrop banners are always in front of likely customers. If you sell running shoes, you might place banners at 5K races in which everyone is a potential customer. Since banners are relatively cheap to print, you can employ both strategies to maximize your reach with banner marketing.


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5. Print quality banners at discount prices

Speaking of printing, it’s important to print your banners on quality vinyl, vinyl mesh, or canvas material with UV-resistant inks. Doing so not only increases their longevity, they make your banners look amazing – which in turn makes your brand appear trustworthy. Pick the right banner material for your distribution strategy, then print premium quality banners at discount prices to maximize your return on investment. Banner marketing isn’t rocket science, but it does require some thought in order to get the most bang for your buck. Apply these five tips to print effective teardrop banners and hanging banners that drive legions of customers to your business. Start your banner marketing campaign with Asset Print.