Print Perfection

Print Perfection

Teardrop Banners Or Flags Explained


Teardrop Flag Banners

What Are Teardrop Banners?


Teardrop banners, commonly referred to as teardrop flag banners or teardrop feather flags, are large teardrop-shaped flags with any custom design printed on them using a dye sublimation process. They are attached to a lightweight aluminium and fibreglass flagpole and are either stuck into the ground or placed on some type of flag stand. This flagpole is bendable, keeping the teardrop flag taut with and without wind.

Using a teardrop flag banner in front of your store or business will surely be an eye-catcher and help draw the attention of those that pass by. Advertising your business is made simple and effective with these teardrop flag banners.

What are Teardrop Flags

Teardrop Flag Options

Double Sided


Double-Sided

Double-sided flags are the most visible and effective form of teardrop flags, giving you the ability to print your design on both sides. Each side can be the same or different, depending on your needs..

The double-sided flags come with a lining in the middle that prevents each side from showing through to the other.
We recommend double-sided for all your teardrop flags, as it provides the most vibrant and noticeable graphics from any direction.

Single-Sided

Single-sided teardrop flags are printed on one side only. As a result, the design is "print through", which means that your design will be slightly visible from the backside.

Single-sided are not as effective as double sided but are more cost-saving.

Single Sidedoutdoor

Outdoors

Teardrop banners are great outdoor signs because of their durability, weather resistance, and size. They are sure to catch the eye of people walking and driving by.


Indoors

Teardrop flags are also great for indoor use, especially for events, expos, and conferences.


Taking Care of Your Teardrop Flag


Maintaining and taking proper care of your teardrop flag will ensure it will last for years to come. These polyester teardrop flags are machine washable but should not be ironed or machine dried.


For custom teardrop banners - simply visit Asset Print to ensure you get the best quality teardrop banners for your needs.


Article source: https://www.signs.com/teardrop-flag-banners/

Flyer design: 50 brilliant examples you can learn from - Part 3

Before you have your flyers printed you need an exceptional design - here are some examples from Part 3 of our flyers series.

28. Stay true to type

Typography is an essential part of almost any flyer. But the text itself can be the only design element and work well. The bold type in this classic theatre poster that certainly stands on its own.

paula-scher-classic-theater-flyer

29. Angle it

Diagonal or angled lines always make a layout more dynamic, especially when text is involved. It’s different than the straight lines of words we’re used to seeing, so it stands out. This flyer sets everything on the diagonal to nice effect (notice the crisp alignment).

the-tenfold-collective-flyer

30. Evoke familiarity

When you use imagery that is familiar or meaningful to your audience, you create an instant connection with them and tap into their emotions. This printed flyer, designed to look like a Polaroid photo, might bring back good memories of fun with friends or happy vacations to people of a certain age.

in-vision-promotions-flyer-design

31. Be clever

Clever imagery or wordplay makes a flyer instantly memorable; it catches the eye and engages the mind. Take this flyer — what says "retro summer party" better than a melting cassette-tape-popsicle?

pixel-greco-retro-summer-flyer

32. Rinse and repeat

Using repetition in your design can help get your message or theme across more quickly. But repetition doesn’t have to be boring. Keeps things fresh in this flyer by making the details of each repeated image a little different.

tobias-tietchen-flyer-design

33. Play peek-a-boo

Hiding pieces of your design behind other parts not only gives it depth and makes for an interesting layout, but also makes people want to take a closer look at your flyer. Check out how the text weaves in front of and behind the saxophones in this flyer.

p-von-haggen-flyer-design

34. Get personal

Try giving your design a personal touch, like the handwriting in this flyer. It reminds people that the flyer is coming from a human who cares, not some nameless corporation.

sofia-copello-flyer-design

35. Be materialistic

Flyers can be printed on just about anything. Want to get really creative? Try printing on an unusual material. It could be something easy to find like handmade or recycled paper or, if budget allows, something more substantial like this laser-cut wood flyer.

robert-hellmundt-flyer-design

36. Map it out

Promoting an event that’s taking place at an interesting or iconic location? Include a map as part of the design; it could be practical or more abstract, like this illustrated flyer.

parliament-of-owls-illustrated-flyer-design

37. Start counting

If you’re working on a flyer that emphasizes dates, times, or other numerical information, try making the numbers the centre of attention like done in this series of flyers.

hype&slippers-flyer-design

38. Go with the flow

Not all designs have to be perfectly aligned and orderly. Free-flowing designs can work, too (especially when that style suits your event), like this one that features hand-painted typography.

miguel-sarabua-flyer-design

39. Step back

Sometimes a design just speaks for itself… if we let it and don’t overthink the design process. This flyer is deceptively simple—just a few letters and a single photograph creatively-arranged—but it tells the whole story. Adding any other design elements might spoil that elegant simplicity.

Ballet Workshop - Hilen Godoy

40. Doodle away

Maybe you were one of those kids who always doodled in class. Why stop now? Handwritten or hand-drawn designs, like this one, give flyers a casual, personal feel.

funny-fun-with-guillaume-flyer-design


If you’re interested in flyer printing for your business, event or otherwise - make sure to check out Asset Print for incredible design, printing and prices.

Article source: https://www.canva.com/learn/50-brilliant-flyer-designs/

5 Helpful Tips for Promoting Your School or Family Reunion


5 Helpful Tips for Promoting Your School or Family Reunion
Whether you are planning a high school reunion or family reunion, you want it to be an event to be remembered. If your reunion is a success, your classmates or families will look forward to the next one. Before you start making firm plans for your next reunion, consider the following five tips for promoting your college, high school or family reunion.

Start Early

The purpose of a reunion is to get people together who don’t see each other that often. If you want people to show up, give them a "heads-up" by sending a "Save-the-date" card. To get this going, find a printer who can help you with all of your printing needs from invitations to banners and decorations. An online printer is perfect for reunion printing needs. Asset Print can help you design a colourful "Save-the-Date" postcard that an individual can attach to his or refrigerator with a magnet as a reminder.

Generate Excitement with Your Marketing Materials

Think about it. What would excite you more–would you rather receive an invitation on plain paper or one with a dynamic design using ‘spot UV’ to give it sheen and a 3D effect? The more engaging invitation will generate more interest and excitement because it gives you the feeling that you don’t want to miss this event! Image is everything and an online printer can help you develop the perfect invitation or marketing piece that will have your invitees ready to RSVP as soon as they receive it in the mail! Asset Print can design and print pieces that will generate interest in your event - like vinyl stickers!

Set up a Website or Social Media Page

There are lots of companies that offer free websites, making it possible for you to give your event a presence on the web. You can also create a social media page that allows family members and friends to follow the progress of event planning. This is a good strategy for answering questions and reminding invitees of the event.

Offer Flexible Payment Options

If your reunion will be an event that requires a hotel stay or other "pricey" activities, it might be wise to start early enough and set up a payment option that allows your attendees to make payments over time rather than paying a lump sum. This will help individuals who may have tight budgets.

Create Lasting Memories with Take-home Items

Many people enjoy sporting their reunion T-shirts long after the event. Why not have a design contest and let your classmates or family choose the winning design? Once you the design is chosen, you have it printed easily by an expert digital printer on T-shirts, stickers etc. Asset Print can also help you with other printing needs such as mugs, key chains, tote bags and other memorabilia that your guests will cherish for years.



Flyer design ideas: 50 brilliant examples you can learn from - Part 2

We started this series a while ago and kind of never got back to it - until now! Enjoy these exceptional flyers that we all could learn a thing or two from.

14. Point and shoot

For designs that feature photography, choosing high-quality, visually appealing pictures is a must. In this advertising flyer, the photos are the center of attention, selecting images that draw viewers into the scene.

jackie-lay-flyer
Photographs take center stage in these templates

15. Take risks

Using unexpected colour combinations, like the aqua and magenta pairing in this flyer, will be more likely to get a second look than designs that play it safe with colour choices. Don’t be afraid to experiment with colour—you never know what might look good until you try it!

joshua-benedikt-flyer-design

16. Go dark

A predominantly dark colour scheme with bright splashes of colour adds extra pizzazz to any design project. This noirish piece gives off a mysterious vibe with black and white elements, while the swash of red adds drama.

pretty-ugly-design-flyer
Dark colour schemes don't have to be gloomy.

17. Make it minimalist

Want viewers to laser in on your flyer? Try a minimalist design. There’s a reason big, successful companies like Apple embrace minimalism in their design aesthetic—it’s effective. It’s sleek. People like it. Take this series of flyer: the focus is on a single image surrounded generously by negative space; content is stripped down to only what’s necessary; the font is simple and clean.

barthelemy-chalvet-flyer-design
A little goes a long way with these templates

18. Innovate

If you really want to go all-out with a creative presentation, paper is a pretty versatile medium. Clever folding, moving parts, or other interactive elements can make for an unforgettable advertisement. It uses a simple form of animation known as lenticular printing.

kelli-anderson-flyer-design

19. Find balance

It can be tricky to make sure ornate designs are composed well and easy to read—but it can be done, and with impressive results—for instance, this hand-illustrated flyer. If you’re considering a flyer design that features lots of details, good spacing, symmetry, and a plain, the single-color background will help you go from busy to balanced.

joel-felix-flyer-design

20. Layer up

Layering different elements of your design can help you fit more information on your flyer while creating a striking composition at the same time—a win-win. This design layers multiple design elements, including text, while keeping everything readable. The result: an unusual and eye-catching layout.

steve-wolf-flyer-design

21. Go old-school

Remember when (before we had cell phones to remember phone numbers for us) there were those flyers that had tear-off tabs—little strips of paper with contact information on them? This flyer concept revisits that idea, with amusing results. When you can infuse a sense of humour into your designs, they’ll be more memorable.

glenn-jones-flyer-design

22. Get artsy

Including design elements inspired by traditional art mediums—whether paint splatters, watercolour splashes, ink drawings, or something else (real or digital)—can give your flyer design an extra-creative look that feels custom-made. This colourful example layers different textures from the same colour family in a way that feels spontaneous and energetic.

dussk-design-flyer-design

23. Block it out

Want to draw attention to a certain part of your design? Try placing it on top of a block of colour, which shows that that area is important, especially when you use a loud colour like red or yellow. In this example, the red area highlights the key information: the brand name, the website, and that magic word: FREE.

rich-scott-flyer-design

24. Offer an incentive

If you’re creating a flyer hoping that your audience will do something when they receive it, it’s a good idea to offer an incentive. It could be a coupon or a free gift (or both) to get your audience to engage with your brand. This flyer design also has something else going for it: it pairs blue with an orangey, golden hue—and blue and orange are complementary colours (or opposites on the colour wheel, which artists will tell you always make a striking contrast; think red and green, purple and yellow, etc.).

blake-thomas-flyer-design
Blake Thomas

25. Think outside the box

One of the best things about designing a flyer is that you can let your creativity shine. Of course, different projects will have different guidelines and requirements, but if you find yourself in a situation where you have free rein, use it. The mountain of green monkeys in this flyer may not be the first illustration idea that occurs to most of us… but you know what? It works.

sander-legrand-flyer-design

26. Keep it clean

A clean, uncluttered approach to design is always a safe bet. This example keeps things crisp with a streamlined sans-serif font and sharp, geometric shapes.

partho-p-folia-flyer-design

27. Experiment With layout

Getting creative with the layout of your design produces a more interesting visual experience and will make more people take notice of your flyer. For instance, this design places the main text within the borders of an illustration, like it was scribbled there by hand.

oguzcan-pelit-flyer-design

For great flyer design and printing - simply reach out to Asset Print



CANVAS PRINTS – CUSTOM FAN ART


We’ve been chatting over the last few weeks about the various uses for canvas prints from Asset Print. Isn’t it amazing how everyone has different likes, dislikes and ideas when it comes to decorating their space? It all comes down to personal preference.

A few points to consider when decorating are:

  • Will you incorporate a theme into the décor?
  • Are you going to use bright colours or stick with a neutral palette?
  • Do you prefer bold statement pieces or subtle, soft furnishings?

There are so many other questions that you could ask yourself but in the end, the final look will usually be a reflection of your personality and style.

Fan Art Popularity


Fan Art is always trendy. The subject or theme may change from one day to the next, depending on which sports team is winning or which movie is raking in all the dough at the box office. Don’t feel limited to sports and movies though. Fan Art extends to famous individuals, musicians, cartoon characters, brands and gaming, to name a few.

We thought it might be fun to explore a few popular ideas for Fan Art that you can use on your next order of canvas prints.

Box Office Canvas Prints


You had to have expected us to bring up Harry Potter and Star Wars. There are many other movies and movie series that are popular but these definitely come to mind straight away. You will find high-resolution stock images online that can be purchased and used for personal use, which you can send to us to be printed onto your canvas print. Whether it be a large print with your favourite characters, or a few smaller prints grouped together, the end result is amazing! Install your fan art canvas prints in your child’s bedroom or in the family TV room.

5-Panel-Printed-Star-Wars-Movies

Comics Crazy


This overlaps with the box office canvas prints idea due to many of the Marvel and DC Comics being made into movies. Choose to print an extract from your favourite comic book or display your favourite heroes. Are you team Marvel or team DC?

Hollywood Glam


We doubt you would argue with us when we say that the golden age of Hollywood was when the likes of Fred Astaire, Ginger Rogers, Cary Grant and Grace Kelly ruled showbiz. Don’t get us wrong – there are phenomenal actors and actresses in Hollywood today but the stars of yester-year really do shine brightly. A classic style café with black and white canvas prints looks oh-so glam, or have your prints done using our black contemporary frames. Stunning!

Literature


With so many books being made into movies, the literature category also overlaps with Box Office canvas prints. From The Hunger Games trilogy to Harry Potter and Rick Riordan’s "Percy Jackson" series – there is an endless list of inspiration for your literature themed canvas prints. If you want a literature themed nursery for your little bundle then you are also spoilt for choice. From Neverland to Narnia and everywhere in-between, there are worlds and places that are full of wonder and beauty just perfect for a little one’s room.

product-image-161126965

Gamers Paradise

The world of online gaming is huge. If you’ve been to, or seen video clips of conventions and events like Comic-Con and gaming championships then you know how large the following can be for each game. We are not gamers (please don’t hold that against us) and even we know that Fortnite, World of Warcraft and Overwatch are just a few of the impressive games available. You don’t get better, you level up 😉 So, why not level up your personal space and include a few canvas prints of your favourite characters. Perfect for a bedroom, games room or office.

Overwatch Game Print (Aug2017) by Canvas Print Co


We know that there are lots of other fan art examples out there so have fun planning your fan art canvas printing.



Article source: https://canvasprintco.co.za/canvas-prints-custom-fan-art/


New Color Technologies Are Challenging CMYK’s Hegemony

Colour Library: Research into Color Reproduction and Printing shows how new colour printing advances are blurring the lines between colour reality, representation, and reproduction - an interesting article from Asset Print to you!

Any graphic designer, and at least some of the general public, can tell you that most printed colour we encounter every day uses the four-colour CMYK model. From the base inks cyan, magenta, yellow, and key (usually black), the full range of human-perceived pigment can be generated, it is said. While these inks have been the norm of colour printing for over a century, trials with different colour models and new techniques—especially "spot" printing—have complicated the conventions of printing Cape Town and reshaped our relationship with colour.

Color Library, an online tool and attendant book (DAP, 2018) on pioneering printing capabilities, is one such effort. It represents a culmination of Workflow, initiated in 2014 by visiting studio Maximage at ECAL/ University of Art and Design Lausanne. "It shows potential users a collection of separate plug-ins, which are simply colour profiles for converting colours for printing, arranged for ease of use," writes Manon Bruet of the web tool in one of the book’s collected essays, contrasting its provisions with those of the default CMYK profiles.

Color library online tool book

Courtesy Ecal/Calypso Mahieu

"Color Library profiles are special insofar as they use a calculator to separate an image into a certain number of specific colours," Bruet continues. "Now there are profiles with between two and five shades, which allow a much wider colour spectrum to be reproduced." Flip through the first half of the Color Library volume and you’ll find conceptual photographs by Zurich-based Shirana Shahbazi printed scores of times, each iteration using a different combination of CMYK and spot colour models, plus metallics, neons, and pastels. Images of a mountain view and water lilies are printed in blue, neon green, and red; or in blue pastel, red pastel, silver, and yellow pastel. A more abstracted form is printed in black, cyan, gold, magenta, and yellow.

To what end? While the reign of the four-colour offset seems likely to persist because of its affordability and ease of use, its legitimacy—indeed, its hegemony—is under threat from alternatives like Color Library, which promise solutions to problems such as dark-colour accuracy and the printing of luminance. "One of the dreams we had was that printing would become a science and industry rather than a craft," recalls researcher Franz Sigg in another of the book’s essays, in which he reflects on the historical evolution of colour reproduction. "But now we have achieved this dream." Color Library’s price, specificity, and technical demands may render its offerings inaccessible or unimportant to some designers, but if these experiments help challenge our long-held notions of colour, it’ll be worth the paper it’s printed on.




Article source: https://printingcapetown.wordpress.com/2020/01/07/new-color-technologies-are-challenging-cmyks-hegemony/


5 Tips for Effective Banner Marketing

Banner marketing can be a powerful way to promote your products and services to local customers, at trade shows, and at events. Banners are big, so they stand out and get noticed; and large banner printing is cost-effective so you can reach hundreds or even thousands of potential customers for minimal investment. Use banners to fuel sales with the following five tips for effective banner marketing.

1. Feature a targeted message and promotion


Start by developing a targeted message or promotion for your banners. Consider who your customers are and what they want: how do you fulfill their desires, solve their problems, or otherwise make their lives better? This should be the foundation of your banner message. Be sure to define exactly what you want customers to do next: visit your website, call your number, or stop in at your brick-and-mortar location, for example. You should also tell customers why they should take your requested action immediately – you might offer a time-limited discount, for example. If your banner message reveals how customers can get what they want, why they need to get it now, and why they need to get it from you, you’re off to a great start.


2. Keep it simple and memorable

Keep your banners simple and memorable to maximize their effectiveness. That means short, bold headlines that command attention and stick in customers’ heads. Rhymes and humor can be effective tools that help customers recall your banner later. Keep in mind many people won’t give your banner more than a passing glance, either by necessity (when driving) or distraction (at an outdoor event, such as a concert). Thus, you have to make your banners visually compelling, simple, and memorable. Limit the amount of text on your banners so they can be read and understood at-a-glance. Make your call to action short, sweet, and memorable: you might even create a special URL or phone number that makes it easy for potential customers to remember how to follow up. Don’t overload your banners with information; if your banners can be digested in under two seconds and remembered two hours later, you’re on the right track.

3. Craft an attention-getting design

Your banners must feature an attention-getting design in order to get customers to read them; it stands to reason they have to be noticed before they can be understood and acted upon. Some ways to command attention with banner design include:

  • unique and unexpected images
  • large, bold headlines
  • contrasting colors
  • large dollar signs, percentage symbols, and "free" text
You don’t have to incorporate all of these into a single banner design; in many cases, simple text-based banners can be just as effective as banners that feature creative artwork.


4. Targeted placement

Effective banner marketing requires intelligent, targeted placement. There are two ways to target banner placement, and both strategies can be effective: you can place banners to achieve the greatest possible views, or you can place banners to reach a well-defined audience. For the former, busy traffic intersections, shopping districts, and community events can help your banners reach hundreds or even thousands of people every day. Some of those people are likely customers, and so this strategy works. Let’s say you sell running shoes, so you print a banner promoting a special discount sale and place near a busy intersection. You can reasonably assume a lot of runners will drive by it every day, so your banner should send customers to you. For the latter, niche events, trade shows, and places customers frequent provide fewer views, but that’s offset by advanced targeted: your banners are always in front of likely customers. If you sell running shoes, you might place banners at 5K races in which everyone is a potential customer. Since banners are relatively cheap to print, you can employ both strategies to maximize your reach with banner marketing.


5. Print quality banners at discount prices

Speaking of printing, it’s important to print your banners on quality vinyl, vinyl mesh, or canvas material with UV-resistant inks. Doing so not only increases their longevity, they make your banners look amazing – which in turn makes your brand appear trustworthy. Pick the right banner material for your distribution strategy, then print premium quality banners at discount prices to maximize your return on investment. Banner marketing isn’t rocket science, but it does require some thought in order to get the most bang for your buck. Apply these five tips to print effective banners that drive legions of customers to your business. Start your banner marketing campaign with Asset Print now!



Article source: https://blog.psprint.com/marketing/5-tips-effective-banner-marketing/


Catch-Up with the Latest Poster Design Trends

There are exciting poster design trends in the offing. Posters are great for advertising. Poster printing is a sure way to get your business noticed by your prospective customers. To help you make the best of your poster printing investment here is a list of the latest poster design trends that are currently popular worldwide:

Creating as Much Contrast as Possible

Most entrepreneurs will be overly concerned with choosing design elements that complement one another. Nowadays, however, the emphasis is on creating as much contrast as possible. Think bold colours, daring fonts and full bleeds.

Gradients

Unless the aim is to follow the minimalist trend, colour transitions (also known as gradients) can add some dimension and texture to your poster design.

Use Retro Palettes

Not sure which colour scheme to go with? Colour palettes from the 1980s and 1990s have recently made a comeback – which is great considering how eye-catching they are! Electric hues and geometric patterns are also extremely popular right now.

Invest in Custom Graphics

It can be so tempting for business owners to turn to stock imagery when designing their posters. While it is definitely the cheaper option, it does little to embody the essence of your business and the message that you’re trying to get across. If your budget allows for it, custom graphics designed by a professional graphic design company can truly make a world of difference when it comes to creating a poster that people can’t help but admire.

Change Poster Size

Why stick to the traditional A4 poster size when you can opt for any other size instead? Choose a printing company like Asset Print that can provide you with large format printing to suit your chosen dimensions.


Article source: https://www.minutemanpress.co.za/news/catch-up-with-the-latest-poster-design-trends/


Promotional Printing: Five Benefits of Custom-Printed Notepads

Custom-printed notepads are one of the best ways to keep your company’s name in front of current and prospective customers. Like a miniature billboard, a custom notepad will repeatedly display your marketing message, helping to keep your business top-of-mind for weeks, months or longer.

Not only are custom notepads very economical to produce, they can be printed with virtually any promotional message you wish to convey – company name, logo, slogan, contact information, photos and so on. Adding a full-color logo, photos or artwork helps create a quality impression.

In addition, notepads are quite durable and very easy to distribute, making them well-suited for trade show giveaways or for sales reps to hand out to current and prospective customers.

A Custom-Printed Notepads offers Numerous Benefits…

1) Provides Ongoing Exposure – most recipients of note pads will keep them handy and use them almost daily. This means your organisation’s name and contact information will always be prominently displayed. No other type of marketing offers such repeat exposure for so little investment.

2) Encourages Reciprocity – people love to receive gifts and freebies. Even though they are distributed with no obligation, giving a gift to a current or prospective client builds goodwill and leaves a favorable impression…which increases the probability they will like you, remember you, and do business with you.

3) Practical and Useful – in addition to being effective tools for promotion and brand awareness, imprinted notepads serve a very practical and useful purpose for the recipient. Just about everybody appreciates a handy pad of paper, for use at home or at the office. Plus, compared to other promotional items, the simple and relatively low-tech nature of notepads means they won’t break, need instructions, or require batteries.

4) Very Affordable – custom-printed notepads have a high perceived value yet are extremely affordable. In fact, notepads are one of the most affordable promotional items you can buy. Also, a standard size pad – such as 8.5" x 11", 5.5" x 8.5", or 4.25" x 5.5" – will prove to be your most economical choice. In addition, shrink-wrapping note pads into small bundles, such as packs of 5 pads, is an affordable way to minimize damage and make distribution easier.

5) Totally Customizable – notepads can be printed at Asset Print with any message, image or layout you choose. You can have them printed in full-color, one or two colors, or plain black ink. They can also be made as lined or unlined pads. Also, the number of sheets per pad is variable…25, 50, 100, or something else. With notepad printing, there is a lot of room for creativity so the design is totally up to you.






What’s In Your Print Marketing Strategy?

Is your print marketing strategy on point?

Print continues to be an integral part of any content marketing strategy, giving businesses seemingly endless ways to connect with customers and prospects.

print marketing strategy
Take a look at our top considerations for using print marketing next year:

Understand Why Print Has Value

Even in the digital age, printed content continues to provide value to businesses and customers alike. In fact, you might even consider it one of the biggest missed opportunities in marketing.

Less Competition

While blog posts, video, and social media are dominating the content marketing landscape, print media is only used by about one out of three businesses. Or, to put it another way, it’s not as commonly used so it offers those who do invest in it a better chance for visibility.

Trustworthy

Consumers still trust print as an honest, dependable source, especially when compared to digital media. The term ‘fake news’ is more than just a political buzzword, and the majority of users question whether they can trust online sources for accurate information.

While just about anyone can post a blog or news piece, print provides a higher barrier to entry, and only the most reputable tend to clear it.

Longer Lasting

As if this weren’t reason enough to invest in print marketing, the shelf life and retention of print tends to last longer than its digital counterparts.

People tend to hang on to printed pieces longer, giving you a chance to extract its value for days, weeks, or even years.

Better Retention

Also, studies show that people tend to comprehend what they read in print better than what they see on a computer screen, giving you a better chance of readers receiving your message the way you intended.

So, what does a winning print marketing strategy look like in action? Use these ideas for inspiration to jumpstart your print venture:

Know Your Target Audience

Results alone aren’t indicative of a successful campaign because you may have sabotaged them before you started. If you don’t know who you’re marketing to with each print campaign, there’s no way to tell if you’ve hit the mark or missed it completely.

Instead, take time to understand who you want to target with each type of print marketing. Keep in mind your target audience may change, depending on the type of campaign you’re doing. For example, you might use postcards to market to current customers, while brochure or catalogs might be better for getting new ones.

Your current customer base provides an excellent place to start. Look at their buying behaviors, preferences, geographic locations, and other elements to gain insight into who is buying from you. This will give you a more educated guess on where to take your next steps.

Build Deeper Connections With Your Customers

We’ve long been told we’re exposed to hundreds of advertisements every day. Even if yours were to somehow end up in the mix, how would it do anything to build loyalty and connections, or even get noticed?

It’s not easy to stand out in the sea of daily advertisements these days. But with so many marketers focusing on digital channels, there’s never been a better time to rev up your print marketing strategy.

Some print options, like direct mail, are easy to personalize to the recipient and can help you build deeper connections with your audience. Tailor it to their interests and needs so that it gives a made-for-you vibe rather than a "mass effect."

Write Clearly and Concisely

Our attention spans are at an all-time low. Most people spend about a second looking at advertisements, so it’s important to make your message clear and to the point. Nobody wants to spend time trying to translate your offer, look for hidden catches, or figure out what you’re trying to sell them.

Rather, less is more. Short messages can be more impactful and effective than longer ones, especially since they have a better chance of being read.

Choose the Best Locations for Your Message

Print gives you tons of options, and it can be hard to narrow the field. Billboards, magazines, newspapers, brochures, and direct mail can all play a role in your content strategy.

But which ones really belong?

The answer is as unique as your business. Not everyone will see the same results from each type of print marketing strategy. Things like billboards and newspapers make it harder to target your efforts because they’re seen by the masses, not just your specific audience.

The easiest ways to target your efforts are by focusing on things like direct mail and niche-specific opportunities (e.g. posters at a trade show) so that you know your message is likely to be seen by the right people.

Timing Is Everything

You might have an attractive offer and creative message, but the timing of them can have a lot to do with your success. Think about when your audience will be seeing your promotion. Are you tying it into a holiday or season? Is your product in higher demand during a certain time of the year?

This is why you see lots of advertisements for home services at the beginning of the year (aka tax season) or major sales at the end of the year (aka the holiday season). Companies time their promotions for when people are most likely to respond, and you should, too!

Learn From Past Mistakes

You may not get it right on your first try, and that’s okay as long as you learn from your mistakes and know how you can improve your results next time. Every print campaign requires some trial and error, so document your progress and use your findings for a better outcome.

Asset Print is one of the few printing companies in Cape Town you trust and can rely on. Reach out to their team of friendly and professional printing experts today!