Print Perfection

Print Perfection

5 Tips for Effective Banner Marketing

Banner marketing can be a powerful way to promote your products and services to local customers, at trade shows, and at events. Banners are big, so they stand out and get noticed; and large banner printing is cost-effective so you can reach hundreds or even thousands of potential customers for minimal investment. Use banners to fuel sales with the following five tips for effective banner marketing.

1. Feature a targeted message and promotion


Start by developing a targeted message or promotion for your banners. Consider who your customers are and what they want: how do you fulfill their desires, solve their problems, or otherwise make their lives better? This should be the foundation of your banner message. Be sure to define exactly what you want customers to do next: visit your website, call your number, or stop in at your brick-and-mortar location, for example. You should also tell customers why they should take your requested action immediately – you might offer a time-limited discount, for example. If your banner message reveals how customers can get what they want, why they need to get it now, and why they need to get it from you, you’re off to a great start.


2. Keep it simple and memorable

Keep your banners simple and memorable to maximize their effectiveness. That means short, bold headlines that command attention and stick in customers’ heads. Rhymes and humor can be effective tools that help customers recall your banner later. Keep in mind many people won’t give your banner more than a passing glance, either by necessity (when driving) or distraction (at an outdoor event, such as a concert). Thus, you have to make your banners visually compelling, simple, and memorable. Limit the amount of text on your banners so they can be read and understood at-a-glance. Make your call to action short, sweet, and memorable: you might even create a special URL or phone number that makes it easy for potential customers to remember how to follow up. Don’t overload your banners with information; if your banners can be digested in under two seconds and remembered two hours later, you’re on the right track.

3. Craft an attention-getting design

Your banners must feature an attention-getting design in order to get customers to read them; it stands to reason they have to be noticed before they can be understood and acted upon. Some ways to command attention with banner design include:

  • unique and unexpected images
  • large, bold headlines
  • contrasting colors
  • large dollar signs, percentage symbols, and "free" text
You don’t have to incorporate all of these into a single banner design; in many cases, simple text-based banners can be just as effective as banners that feature creative artwork.


4. Targeted placement

Effective banner marketing requires intelligent, targeted placement. There are two ways to target banner placement, and both strategies can be effective: you can place banners to achieve the greatest possible views, or you can place banners to reach a well-defined audience. For the former, busy traffic intersections, shopping districts, and community events can help your banners reach hundreds or even thousands of people every day. Some of those people are likely customers, and so this strategy works. Let’s say you sell running shoes, so you print a banner promoting a special discount sale and place near a busy intersection. You can reasonably assume a lot of runners will drive by it every day, so your banner should send customers to you. For the latter, niche events, trade shows, and places customers frequent provide fewer views, but that’s offset by advanced targeted: your banners are always in front of likely customers. If you sell running shoes, you might place banners at 5K races in which everyone is a potential customer. Since banners are relatively cheap to print, you can employ both strategies to maximize your reach with banner marketing.


5. Print quality banners at discount prices

Speaking of printing, it’s important to print your banners on quality vinyl, vinyl mesh, or canvas material with UV-resistant inks. Doing so not only increases their longevity, they make your banners look amazing – which in turn makes your brand appear trustworthy. Pick the right banner material for your distribution strategy, then print premium quality banners at discount prices to maximize your return on investment. Banner marketing isn’t rocket science, but it does require some thought in order to get the most bang for your buck. Apply these five tips to print effective banners that drive legions of customers to your business. Start your banner marketing campaign with Asset Print now!



Article source: https://blog.psprint.com/marketing/5-tips-effective-banner-marketing/


Catch-Up with the Latest Poster Design Trends

There are exciting poster design trends in the offing. Posters are great for advertising. Poster printing is a sure way to get your business noticed by your prospective customers. To help you make the best of your poster printing investment here is a list of the latest poster design trends that are currently popular worldwide:

Creating as Much Contrast as Possible

Most entrepreneurs will be overly concerned with choosing design elements that complement one another. Nowadays, however, the emphasis is on creating as much contrast as possible. Think bold colours, daring fonts and full bleeds.

Gradients

Unless the aim is to follow the minimalist trend, colour transitions (also known as gradients) can add some dimension and texture to your poster design.

Use Retro Palettes

Not sure which colour scheme to go with? Colour palettes from the 1980s and 1990s have recently made a comeback – which is great considering how eye-catching they are! Electric hues and geometric patterns are also extremely popular right now.

Invest in Custom Graphics

It can be so tempting for business owners to turn to stock imagery when designing their posters. While it is definitely the cheaper option, it does little to embody the essence of your business and the message that you’re trying to get across. If your budget allows for it, custom graphics designed by a professional graphic design company can truly make a world of difference when it comes to creating a poster that people can’t help but admire.

Change Poster Size

Why stick to the traditional A4 poster size when you can opt for any other size instead? Choose a printing company like Asset Print that can provide you with large format printing to suit your chosen dimensions.


Article source: https://www.minutemanpress.co.za/news/catch-up-with-the-latest-poster-design-trends/


Promotional Printing: Five Benefits of Custom-Printed Notepads

Custom-printed notepads are one of the best ways to keep your company’s name in front of current and prospective customers. Like a miniature billboard, a custom notepad will repeatedly display your marketing message, helping to keep your business top-of-mind for weeks, months or longer.

Not only are custom notepads very economical to produce, they can be printed with virtually any promotional message you wish to convey – company name, logo, slogan, contact information, photos and so on. Adding a full-color logo, photos or artwork helps create a quality impression.

In addition, notepads are quite durable and very easy to distribute, making them well-suited for trade show giveaways or for sales reps to hand out to current and prospective customers.

A Custom-Printed Notepads offers Numerous Benefits…

1) Provides Ongoing Exposure – most recipients of note pads will keep them handy and use them almost daily. This means your organisation’s name and contact information will always be prominently displayed. No other type of marketing offers such repeat exposure for so little investment.

2) Encourages Reciprocity – people love to receive gifts and freebies. Even though they are distributed with no obligation, giving a gift to a current or prospective client builds goodwill and leaves a favorable impression…which increases the probability they will like you, remember you, and do business with you.

3) Practical and Useful – in addition to being effective tools for promotion and brand awareness, imprinted notepads serve a very practical and useful purpose for the recipient. Just about everybody appreciates a handy pad of paper, for use at home or at the office. Plus, compared to other promotional items, the simple and relatively low-tech nature of notepads means they won’t break, need instructions, or require batteries.

4) Very Affordable – custom-printed notepads have a high perceived value yet are extremely affordable. In fact, notepads are one of the most affordable promotional items you can buy. Also, a standard size pad – such as 8.5" x 11", 5.5" x 8.5", or 4.25" x 5.5" – will prove to be your most economical choice. In addition, shrink-wrapping note pads into small bundles, such as packs of 5 pads, is an affordable way to minimize damage and make distribution easier.

5) Totally Customizable – notepads can be printed at Asset Print with any message, image or layout you choose. You can have them printed in full-color, one or two colors, or plain black ink. They can also be made as lined or unlined pads. Also, the number of sheets per pad is variable…25, 50, 100, or something else. With notepad printing, there is a lot of room for creativity so the design is totally up to you.






What’s In Your Print Marketing Strategy?

Is your print marketing strategy on point?

Print continues to be an integral part of any content marketing strategy, giving businesses seemingly endless ways to connect with customers and prospects.

print marketing strategy
Take a look at our top considerations for using print marketing next year:

Understand Why Print Has Value

Even in the digital age, printed content continues to provide value to businesses and customers alike. In fact, you might even consider it one of the biggest missed opportunities in marketing.

Less Competition

While blog posts, video, and social media are dominating the content marketing landscape, print media is only used by about one out of three businesses. Or, to put it another way, it’s not as commonly used so it offers those who do invest in it a better chance for visibility.

Trustworthy

Consumers still trust print as an honest, dependable source, especially when compared to digital media. The term ‘fake news’ is more than just a political buzzword, and the majority of users question whether they can trust online sources for accurate information.

While just about anyone can post a blog or news piece, print provides a higher barrier to entry, and only the most reputable tend to clear it.

Longer Lasting

As if this weren’t reason enough to invest in print marketing, the shelf life and retention of print tends to last longer than its digital counterparts.

People tend to hang on to printed pieces longer, giving you a chance to extract its value for days, weeks, or even years.

Better Retention

Also, studies show that people tend to comprehend what they read in print better than what they see on a computer screen, giving you a better chance of readers receiving your message the way you intended.

So, what does a winning print marketing strategy look like in action? Use these ideas for inspiration to jumpstart your print venture:

Know Your Target Audience

Results alone aren’t indicative of a successful campaign because you may have sabotaged them before you started. If you don’t know who you’re marketing to with each print campaign, there’s no way to tell if you’ve hit the mark or missed it completely.

Instead, take time to understand who you want to target with each type of print marketing. Keep in mind your target audience may change, depending on the type of campaign you’re doing. For example, you might use postcards to market to current customers, while brochure or catalogs might be better for getting new ones.

Your current customer base provides an excellent place to start. Look at their buying behaviors, preferences, geographic locations, and other elements to gain insight into who is buying from you. This will give you a more educated guess on where to take your next steps.

Build Deeper Connections With Your Customers

We’ve long been told we’re exposed to hundreds of advertisements every day. Even if yours were to somehow end up in the mix, how would it do anything to build loyalty and connections, or even get noticed?

It’s not easy to stand out in the sea of daily advertisements these days. But with so many marketers focusing on digital channels, there’s never been a better time to rev up your print marketing strategy.

Some print options, like direct mail, are easy to personalize to the recipient and can help you build deeper connections with your audience. Tailor it to their interests and needs so that it gives a made-for-you vibe rather than a "mass effect."

Write Clearly and Concisely

Our attention spans are at an all-time low. Most people spend about a second looking at advertisements, so it’s important to make your message clear and to the point. Nobody wants to spend time trying to translate your offer, look for hidden catches, or figure out what you’re trying to sell them.

Rather, less is more. Short messages can be more impactful and effective than longer ones, especially since they have a better chance of being read.

Choose the Best Locations for Your Message

Print gives you tons of options, and it can be hard to narrow the field. Billboards, magazines, newspapers, brochures, and direct mail can all play a role in your content strategy.

But which ones really belong?

The answer is as unique as your business. Not everyone will see the same results from each type of print marketing strategy. Things like billboards and newspapers make it harder to target your efforts because they’re seen by the masses, not just your specific audience.

The easiest ways to target your efforts are by focusing on things like direct mail and niche-specific opportunities (e.g. posters at a trade show) so that you know your message is likely to be seen by the right people.

Timing Is Everything

You might have an attractive offer and creative message, but the timing of them can have a lot to do with your success. Think about when your audience will be seeing your promotion. Are you tying it into a holiday or season? Is your product in higher demand during a certain time of the year?

This is why you see lots of advertisements for home services at the beginning of the year (aka tax season) or major sales at the end of the year (aka the holiday season). Companies time their promotions for when people are most likely to respond, and you should, too!

Learn From Past Mistakes

You may not get it right on your first try, and that’s okay as long as you learn from your mistakes and know how you can improve your results next time. Every print campaign requires some trial and error, so document your progress and use your findings for a better outcome.

Asset Print is one of the few printing companies in Cape Town you trust and can rely on. Reach out to their team of friendly and professional printing experts today!





THE IMPORTANCE OF A BUSINESS CARD

In our increasingly fast-paced digital world some might argue that the importance of a business card is gone, ostensibly replaced by online connections. However, these impersonal electronic interactions can leave us craving a tangible touch. Rather than being passé, business cards are still very much in style, and they’re only getting thicker, bolder, and flashier.

Business Card
Clients are looking for stunning design and precise details in a business card

We got some insight on the latest trends in business cards and the importance of using them as a tool to leave memorable impressions and establish meaningful connections. Unique business cards are no longer exclusive to designers and creative industries, and in fact an innovative card is essential for any type of business, large or small.

A Business Card Leaves an Impression


Long regarded as the go-to style, plain white business cards have been joined by a veritable rainbow of coloured stocks that have taken the market by storm – from warm and earthy brown Kraft, to vibrant and playful hues, to sleek and sophisticated black. And the fun doesn’t stop there, as cards can now be as thick as 28pt, or can be duplex or even triplex, mounting two or three stocks together. For the ultimate fun accent: coloured or foiled edges.

Business Card
2-ply coloured stock makes a fun and bold impression

While there is nothing wrong with sticking to the classics, adding flair and sophistication to a traditional look will impress the recipient of the card. Choose a highly textured and luxurious stock – like thick cotton or bamboo – and add a specialty printing technique such as letterpress, foiling, embossing or, better yet, 3D embossing! These classically inspired techniques will add a stunning tactile effect and a hand-crafted touch to any card.

Don’t Be Afraid to Experiment


Standard rectangular cards are also being replaced with custom-shaped business cards to reflect a brand’s character and add that wow factor. The die-cuts don’t stop at simple geometric shapes, and creative brands who are not afraid to stand out are going for playful custom-shaped cards: pineapples, hands, butcher knives for a butcher shop (how cool is that?). The possibilities are endless.

Business Card
Custom hand-shaped business cards for French graphic artist Jean Jullien

When it comes to ink, white is the new black. And so is using eye-catching metallic foils or a variety of colours on an intricate letterpress card. The elegance of these awe-inspiring printing methods can give a refreshing twist to any classic look, whether it’s gold on cotton paper, or bold and flashy metallic hues on glamorous black stock.

Although business card styles have evolved over the past few decades, their importance remains constant. They are a physical representation of you, your personality, your brand, and an essential tool that makes a statement about who you are creatively. Don’t underestimate the power of a well-designed and carefully crafted card that will continue to speak to your potential clients long after the initial interaction has passed.

Always use a reliable printing company, like Asset Print, to ensure you get quality business cards that speak to your customers.



Article source: https://smallbusinessbc.ca/article/the-importance-of-a-business-card/

10 Flyer Design Tips To Boost Your Marketing Campaigns

Flyersare a great way to advertise your business. Remember, the most effective marketing is simple, affordable and trustworthy - flyersare exactly that. A strong flyer design will be beautiful, memorable and thought-provoking. The simple beauty of it is that you can reach out and touch it. It engages us on a physical level. This helps to create a lasting connection with the consumer, making flyers an effective way of promoting your business. Blending solid craftsmanship, intelligent design and compelling storytelling, effective flyer designs will engage and inspire people. Whether you hire a graphic designer, or do it yourself, design is key to ensuring a solid return on investment. In this guide, we take you through ten flyer design tips to help you create the perfect flyer to boost your business.

Function Over Form

Your flyer should be functional, easy to read and clear
Although your flyer needs to be eye-catching, aesthetically pleasing and memorable, we’ll come to the design side later. First and foremost, your flyer must be functional. You’re not Michelangelo painting the Sistine Chapel; you’re a business trying to sell a product. You need to make sure your marketing is concise, readable, and clear. Ensure that the flyer looks professional, and meets the basic requirements; it should have the correct print resolution and it should show an awareness of current print marketing trends – otherwise it may make your business look amateur. Ensure that the information on your flyer is easy to read and presented without visual clutter. Even a flyer that’s creative and unique must meet these basic criteria. Remember, effective marketing is about effective communication. A flyer-reader has little time and little attention-span. Keep it concise and to the point. Make essential information (e.g. contact details) easily accessible; try using a bold color, or blowing the font up to a large-scale. Try and adopt a conversational tone that will draw people in, and make them keep reading. If you’re selling a specific product, show an image of it. It might seem simple, but people buy with their eyes. Give the reader something visual and your flyer will convert to sales much more effectively.

Know Your Audience

Understanding who your target audience is will make it much easier to find the right design
As with any effective marketing, you need to know who you’re trying to reach with your flyer. Who’s your target demographic? What are their likes and dislikes, their interests and their tastes? How do they speak? What do they relate to? And what’s going to catch their attention? Do your market research first, and then construct the ideal flyer with your target reader in mind. When you’re figuring out the tone of your text you need to keep in mind the type of person who you hope will be reading it. If you are trying to tap into a new market, the flyer should be catchy and enticing, not overly pushy. If you are consolidating an existing group of customers or clients, try to strike a tone that suggests a sense of friendship, trust and personal connection. Always use direct pronouns like "you" and "your" rather than generalized words like "we" or "our’ – this will make your flyer speak directly to the reader, and grab their attention, letting the consumer know that they come first. If you’re able to reach your target audience, your flyers will be 100% more effective.

Use Space Effectively

Flyers are small, but that doesn’t mean you should try to put as much information on it as possible
One of the defining features of flyers is that they are small. Most flyers are restricted to a standard 5.5" x 8.5" or 4" x 6" page size, so you will always be faced with very limited print space. With this in mind, you’re going to need to think creatively about how to lay out your design, in order to get across your key information. Much like designing posters, flyers need to use space carefully. A great technique to create more space is to gridify – that is to divide the page into a grid, with each square containing a different patch of text, an image or a logo. With a word document, or even a more formal brochure, you might expect to arrange text content into a single column on the page. However, with a flyer you should aim to be more experimental with your use of space. Think along the grid. That said, dividing your flyer up into perfect squares can look overly rigid and functional. Try using irregular sized sections to really make your content pop off the page. You could have one large square of text, next to an image, with a small square of text underneath. Or if you’re looking to really shake things up, why not try experimenting with diagonal compositions? There’s really no end to the possibilities of your design, just make sure you use space effectively. Don’t let your flyer get crowded or messy. The ideal design packs in loads of content, but still looks minimal, clean and balanced.

Be Eye-Catching

A striking visual image can really grab the attention of your potential customers
One of the most important flyer design tips is to produce one that grabs people’s attention and creates a strong visual impact. The more eye-catching your flyer, the more likely a person is to pick up or hold onto your flyer. Whether you’re going for subtlety or boldness, you certainly want to avoid the curse of dullness at all costs. Understated and professional designs can be completely transformed from banal to brilliant with a deft attention to color. Use your business colors to reinforce your brand, and make sure you use a balanced palette. If you’re advertising an event, or a product that’s more attention-seeking, such as a club night, exhibition or festival, you simply can’t afford not to be eye-catching! You want to imbue your flyer with the spirit of the product itself. Receiving your flyer should be an experience, transporting the reader to the event you’re offering and allowing them to imagine what it would be like as an experience. The most eye-catching flyers use color effectively; a palette of complementary and bold tones will make your content jump off the page. Try to balance a trio of bold elements – one striking visual image, one attention-grabbing headline (in a legible but bold font) and one colored element (such as a logo). By sticking to this three-element rule, you can avoid overcrowding, and ensure your flyer remains easy on the eye. Most importantly, make sure your design is fun and optimistic. It shouldn’t feel overly serious; even if it’s corporate. Your main aim is to make a flyer that people will hold on to. They’re far more likely to do this if the design makes them feel good.

Be Cool

By using a minimal design, your flyer will appear more professional
Attention-grabbing doesn’t mean noisy, pushy or needy. A flyer can be eye-catching and enticing even if it’s understated. Sometimes a more subtle flyer design can be perfectly-pitched, especially if you’re targeting a more demure, intelligent or corporate consumer. Aim for an aesthetic that is minimal, serene and calm. Remember less is more, and sometimes it’s effective to play hard to get. If you’re advertising a corporate service or a product with a sophisticated image, your flyer should reflect that. An effective marketing strategy can be one that says "We’ve got this great thing going on, you need to come to us in order to get it." Now imagine that message in flyer form; a flat, understated design style will attract your target consumer with very little effort. Try keeping it simple. Use a black, white and grey palette, and restrict yourself to a careful use of color; one splash of bold color is enough. Teals, mint greens, silvers, mustards, and lilacs are innately engaging and deftly corporate. You don’t want to seem like you’re trying too hard to impress, so remember, be cool.

Be Friendly

Adding a picture of your smiling employees can make your flyer seem more friendly
Being understated shouldn’t be conflated with being aloof. You want your flyer to make your company seem charming, friendly and approachable, and there are a number of ways of achieving that. First, strike an informal, conversational tone with your text. Second, choose images that make a good impression. Don’t underestimate the power of a smiling human face when it comes to making people feel at ease. Imagine a university prospectus, corporate brochure, or a shampoo advert; they’re full of people smiling. Especially if you’re marketing a service, it’s super important to present the viewer with a friendly face. Imagine how you would greet a client in your office, then put that face on your flyer. When they interact with your company down the line, they will keep the image of that smile in their mind, making them feel at ease. A word of warning would be to avoid using stock images on flyers (unless you’re forced to by budgetary constraints). Many stock photos of "smiling business people" actually look soulless, forced and overly staged. Hiring a professional photographer might be expensive, but it’s worth it to ensure authenticity. Moreover, once you have an image that’s truly yours, you can use it across your marketing channels, on websites and social media, to create a lasting brand image.

Font

Your font needs to match your brand. For creating trust, try using more serious fonts.
One of the most often overlooked flyer design tips is to choose your font carefully. Different fonts have personalities of their own, and you need to match your font’s tone to your brand image. For example, if you’re trying to look professional, don’t use Comic Sans. That font is good for children’s entertainers, crayons, and comic books – but it’s not so good for corporate events, products or services. If you’re wondering what font to use, check out our blog post on typography trends. It’s usually safe to fall back on a sophisticated font – something like Helvetica or Times New Roman. But make sure you find a font that’s aesthetic, legible and clean. It doesn’t have to be unusual. As a general rule, we’d recommended that you limit the use of different fonts in your flyer design. Two font families is the maximum; one is usually enough. Add too many different fonts and your design will start to look cluttered and confused, losing its visual coherency. Less is more in this regard. If you’re looking for visual variety within your design, swap between bold, italic and regular versions of the same font. This is a great way to add emphasis and heterogeneity, without sacrificing consistency.

Use Color to Create Mood

Sometimes less is more. Stand out by using a single color.
As we’ve mentioned, color plays a vital role in making your flyer appear bolder and more appealing, but did you know it can also affect mood? Color, arguably more so than font choice or images, is the most significant feature in creating the mood and personality of your flyer design. In fact, color psychologyis crucial in enticing someone to pick up / hold on to your flyer, so your choice of color can make or break a good design. Color experts Pantone have released their color trends for 2018, which is a great guide when trying to establish your palette. According to Pantone executive Leatrice Eiseman, if you want to look "resourceful", your best of using blues and oranges; it’s a color combination that "combines warm and cool tones that you can’t avoid looking at". Yellow is "playful", pink is "discrete", and gold is "sophisticated". If you’re hoping to reach a diverse crowd, go with rosy tones; "this palette reaches out and embraces many different cultures". Choosing a poorly judged color combination can alienate consumers, but the right palette will help your flyer to convert into sales. If you’re looking for a classic, tried and tested color combination, use pastel colors; they are a natural application of our lifestyles and thought processes. Choose your color carefully, and you’ll be in control of your mood.

Connect to Digital

Use QR codes, coupons or tools like GizThis to connect your flyers to the digital world
Print should not be seen as the enemy of digital marketing. In fact, quite the opposite – it’s a strategy to increase sales through digital engagement. The most effective marketing campaigns are those in which your print and digital media are carefully coordinated, such that they reinforce one another, and mutually develop a consistent brand image. Printed flyers are a great way to drive your audience back online, and make them engage with your digital content. When designing your flyer, remember to include Facebook and Twitter links, so as to promote your social media presence. If you want to be really tech savvy, take this one step further using a tool like GizThis for iOS or Android, or digital coupons. That way your flyer can link to all kinds of exclusive content: personalized videos, free downloads, free WiFi, online discounts, voucher codes, games, maps, surveys and websites. Imagine the experience your consumer will go through: one minute they’re holding a simple, tactile flyer, the next they’re exploring a virtual world of endless possibilities. GizThisis also a great way of tracking the return on investment (ROI) of flyers. In the past, it was impossible to measure the success of flyers quantifiably, but by tracking consumer engagement through GizThis, suddenly you gain access to a whole heap of market information that’s incredibly useful in assessing the effectiveness of your marketing campaign. Connecting your flyer to your digital content is an essential part of your design.

Call to Action

Add a call-to-action to convert readers into customers
Perhaps one of the most basic but essential flyer design tips is to remember that you’re not handing out flyers for no reason. You’re handing them out because you want something in return. In order to get something from your customers, you need a ‘call to action’. This can be a command, imperative or directive that influences the reader to not only take the information on board, but to act on it. Remember, a flyer means nothing if it doesn’t inspire your audience to act. Questions, temptations and suggestions are all ways of subtly asking someone to engage. A classic call to action is the phrase "order now", or "why not go online?". You should aim to direct your customer towards a very specific action, and encourage them to act immediately. As such, incentives and discounts are generally helpful in enticing people to engage. Think about using more question marks, and get creative when it comes to slogans and phrases. Be bold, but keep it innocuous. People don’t like being told what to do, so you need to make them want to act – above all, your flyer design should be so enticing that they feel they can’t afford not to.

Conclusion

A well-designed and quality printed flyer, by Asset Print is a truly effective way to promote your business. By following our flyer design tips and combining well-made flyers with efficient street teams, on ground marketing campaigns, and a carefully coordinated digital presence, you could reach whole new audiences, as well as consolidating existing ones. Remember that first and foremost, every flyer design needs to prioritize functionality; if it reads clearly, and packs in the content, then you’re off to a good start. After that, design is everything – choose your colors carefully, balance your composition, and keep it minimal. The most successful flyers are the most enticing. The longer the viewer holds it in their hand, the more lasting and meaningful the impression. By creating beautiful designs, and using flyering as part of a considered marketing campaign, the possibilities for promotion are endless.

Article source: https://printingcapetown.wordpress.com/2019/09/29/10-flyer-design-tips-to-boost-your-marketing-campaigns/

Label Design and Packaging Trends for 2019


If your brand has spent the past few years employing an unchanging label design, it may be time to consider the new packaging trends that have sprung up and make 2019 the year for a visual makeover. Even if you have committed to a redesign relatively recently, it's worth determining the overall direction of the packaging space. Cutting-edge concepts could help your products stand out on store shelves, winning over shoppers in the new year.
The following are four labeling trends worth noting and potentially using in 2019:

1. Sustainability will sell: According to branding firm Jam&Co, consumers are interested in reducing their waste. Companies that employ recycled materials in their labels, or focus on packages that can be reused will have an advantage in perception over brands that are more wasteful. The design firm emphasized that even a small change such as using thinner materials or otherwise making packages smaller can have a positive connotation in the present, earth-friendly era.

2. Dual-tone simplicity has potential: As creative network 99 Designs pointed out, brands are using simplified visual palates to make shoppers take an interest in their products. This may mean draining the color from labels and employing just black and white. The striking contrast between those two hues creates a "powerful and incredibly versatile dialogue," according to 99 Designs. On crowded shelves, brands can stand out by cutting out all extraneous design elements and making this elegant combination work for them.

3. Packages may tie in with influencer marketing: Since labeling is a type of advertising, it makes sense for your brand to consider how your packages fit into your overall ad strategy. Jam&Co reported that with influencer marketing on the rise, companies can and should consider how their products will look when featured in photos and videos posted by popular personalities. Today's labels should look great during a filmed unboxing.

4. Companies will look backwards: When your brand is looking for design inspiration, it may pay to look back a few decades. Vintage looks are fashionable, and 99 Designs reported this trend will continue in 2019. People who want authenticity in the products they buy are attracted to labels that look and feel old fashioned, which may influence your choice of font, imagery, material and finish.

Label packaging design in 2019 will remain an essential part of overall marketing, and one worth focusing on. Working with a specialized printing partner such as Asset Print for your business label printing can give your brand a boost to to excel through the year with confidence.


Article source: https://www.lightninglabels.com/blog/label-design-packaging-trends-2019/


Gallery Walls: Tips To Get You Started


It’s a design dilemma — how to make a feature of a wall now feature walls have fallen out of favour? Artfully hang some pictures on it and call it a gallery wall.


A gallery wall designed by Elicyon interior design studio for the Chilterns Place development in Marylebone, London
A gallery wall designed by Elicyon interior design studio for the Chilterns Place development in Marylebone, London

Loosely defined as a collection of artwork — paintings, prints, photos, even maps or typography — framed and grouped for maximum impact, it’s a far more personal way to put your own stamp on a room than pasting up some bold wallpaper. It’s more flexible, too — a new look can be as simple as popping new pictures in the frames or, with the latest repositionable prints, moving them around at will. Another great look is making use of canvas printing to fill your wall with stunning looking photos or images of your choice!If you want to know more about various types of prints available - visit Asset Print’s website or read their blogs.


Article source: https://printingcapetown.wordpress.com/2019/07/16/gallery-walls-tips-to-get-you-started/


How to Market My New Business in 2019 by Using Online Printing

Online Printing Can Help You Reach Your Goals

roll up banner sign by color copies usaCongratulations, you have taken the leap and started your own business! It’s a big step and an accomplishment you should be proud of. Now that you’ve set up your new company, you are likely wondering how to effectively market it. Most modern business marketing advice revolves around digital marketing methods such as having a good website. profiles on major social media platforms. search engine optimization and content marketing. While these are important, they cannot wholly replace the value of printed materials, like flyers, in marketing.
Some businesses, for example, may primarily operate locally and have little need for digital marketing efforts. Even if your business is wholly online, there are still benefits to using printed marketing materials. The following is an in-depth guide for how to market your new business in 2019 by using printing from Asset Print.
Direct Mail
For certain types of businesses, direct mail can be an invaluable way to gain the attention of clients. This is especially true for small businesses like doctor’s offices and storefronts that don’t do much business outside of a local community. Direct mailings can remind customers that your business is still there if they haven’t come in a while, promote sales and discounts, advertise that your new business has opened and more. It is a good way to reach people who may not spend a lot of time online, such as older demographics if your business caters to them. There are a lot of possibilities with direct mail you can discover by getting some printed and seeing for yourself.

Business Cards

Most professionals are well-served by having a business card they can hand out to people at events or in passing. This is especially true if you are a freelancer or even run an online business. A business card is a great way to encourage people you meet in real life to check out your website and the products or services you provide online. Business cards also provide contact information so people can contact you later with questions, commissions or other requests.

Storefront Signs

If you run a physical store or office, colour banners and signage are practically a necessity. They can serve to advertise your business from the windows to catch the eyes of passerby and convince them to come inside and shop. This is helpful because these signs immediately let customers know what you sell and the type of business you are. They can advertise promotions or sales that may be going on at the moment. Retractable banners and indoor posters can also serve to make the inside of your store or office more vibrant.

Promotional Items

Your printed logo, the name of your business or a clever saying printed on promotional items is another great way printing can promote your business. T-shirts, for example, can be worn by your employees at events and sold to your customers to spread the word about your business. They are also helpful for branding and team-building efforts among your employees.

Other Types Of Signs

Billboards, flyers posted around town and other types of physical signage are very effective at drawing attention to your new business and will continue to be popular in 2019. Car signs, including magnets carried by Color Copies USA, are also a great idea. They serve as a moving advertisement for your business just while driving around town. They are especially useful if your operation goes to individual homes, such as if you run a cleaning business or a dog training service.
Printed materials are still very relevant in advertising your new business…even in 2019. They are used in any number of ways to help get your new business off the ground and experience growth. Choose an online printing company experienced in working with many different types of industries to successfully promote and grow your new business.




10 Wonderful Examples of Stickers in Marketing

Vinyl stickers can be a fun way to add some humor, creativity or political consciousness to your belongings. Here are some of the best vinyl stickers we’ve seen:

1. "Broken" Apple Store Window

Apple wanted to show customers how powerful their new iPod Hi-Fi was. So they created a custom made sticker to stick to their storefront window to make it look like the glass had shattered.

2. Necklaces in Natan Jewelry

This jewelry store had the brilliant idea of placing stickers of their necklaces on the bathroom mirrors so women could imagine themselves with the necklace on.

3. Australian Public Transport

In order to minimize graffiti on public buses, the Australian Public Transport Authority came up with the idea of pasting stickers to the bus’ seat backs showing someone with their hands behind their back in handcuffs with the message "Grafitti and your next stop could be jail." Effective and creative.

4. Folger’s Steaming Coffee Mug

Folger’s had the brilliant idea of pasting a sticker of a full cup of coffee over manholes. When steam comes out of the manholes, it looks just like a steaming cup of coffee.

5. Tyskie Beer’s Door Handles

This beer company had the brilliant idea of placing stickers of beer mugs over their door handles to simulate picking up a frothing mug of beer.

6. Mr. Clean’s Crosswalk Strip

The famous floor cleaning product showed its stuff by placing an ultra-white sticker over a crosswalk strip with the iconic Mr. Clean stamped over it.

7. Labello’s Kissing Point

Lip balm brand Labello decided the best way to market their product was to paste stickers in public transport stations that read "Kissing Point".

8. Wilkinson’s Eggs

The razor manufacturer Wilkinson advertised their Quattro Titanium razor in one of the most unusual places: egg containers. They pasted stickers of men’s faces on the eggs to show off what a smooth shave their razors could provide. Definitely one of the most creative uses of stickers in marketing.

9. Canon’s Underwater Camera

Canon decided to market their new underwater camera in the best place you could imagine. They placed stickers of their camera in sinks in public places to show that their camera could withstand submersion under water.

10. Hix.com’s Ski Vacation

Travel agency hix.com placed stickers in front of public benches with sets of skis and a message "Flights to Austria from 19.99 Euros".
If you’re looking to use vinyl stickers for your marketing campaign - you should definitely check out Asset Print.