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5 Helpful Tips for Promoting Your School or Family Reunion


5 Helpful Tips for Promoting Your School or Family Reunion
Whether you are planning a high school reunion or family reunion, you want it to be an event to be remembered. If your reunion is a success, your classmates or families will look forward to the next one. Before you start making firm plans for your next reunion, consider the following five tips for promoting your college, high school or family reunion.

Start Early

The purpose of a reunion is to get people together who don’t see each other that often. If you want people to show up, give them a "heads-up" by sending a "Save-the-date" card. To get this going, find a printer who can help you with all of your printing needs from invitations to banners and decorations. An online printer is perfect for reunion printing needs. Asset Print can help you design a colourful "Save-the-Date" postcard that an individual can attach to his or refrigerator with a magnet as a reminder.

Generate Excitement with Your Marketing Materials

Think about it. What would excite you more–would you rather receive an invitation on plain paper or one with a dynamic design using ‘spot UV’ to give it sheen and a 3D effect? The more engaging invitation will generate more interest and excitement because it gives you the feeling that you don’t want to miss this event! Image is everything and an online printer can help you develop the perfect invitation or marketing piece that will have your invitees ready to RSVP as soon as they receive it in the mail! Asset Print can design and print pieces that will generate interest in your event - like vinyl stickers!

Set up a Website or Social Media Page

There are lots of companies that offer free websites, making it possible for you to give your event a presence on the web. You can also create a social media page that allows family members and friends to follow the progress of event planning. This is a good strategy for answering questions and reminding invitees of the event.

Offer Flexible Payment Options

If your reunion will be an event that requires a hotel stay or other "pricey" activities, it might be wise to start early enough and set up a payment option that allows your attendees to make payments over time rather than paying a lump sum. This will help individuals who may have tight budgets.

Create Lasting Memories with Take-home Items

Many people enjoy sporting their reunion T-shirts long after the event. Why not have a design contest and let your classmates or family choose the winning design? Once you the design is chosen, you have it printed easily by an expert digital printer on T-shirts, stickers etc. Asset Print can also help you with other printing needs such as mugs, key chains, tote bags and other memorabilia that your guests will cherish for years.



Flyer design ideas: 50 brilliant examples you can learn from - Part 2

We started this series a while ago and kind of never got back to it - until now! Enjoy these exceptional flyers that we all could learn a thing or two from.

14. Point and shoot

For designs that feature photography, choosing high-quality, visually appealing pictures is a must. In this advertising flyer, the photos are the center of attention, selecting images that draw viewers into the scene.

jackie-lay-flyer
Photographs take center stage in these templates

15. Take risks

Using unexpected colour combinations, like the aqua and magenta pairing in this flyer, will be more likely to get a second look than designs that play it safe with colour choices. Don’t be afraid to experiment with colour—you never know what might look good until you try it!

joshua-benedikt-flyer-design

16. Go dark

A predominantly dark colour scheme with bright splashes of colour adds extra pizzazz to any design project. This noirish piece gives off a mysterious vibe with black and white elements, while the swash of red adds drama.

pretty-ugly-design-flyer
Dark colour schemes don't have to be gloomy.

17. Make it minimalist

Want viewers to laser in on your flyer? Try a minimalist design. There’s a reason big, successful companies like Apple embrace minimalism in their design aesthetic—it’s effective. It’s sleek. People like it. Take this series of flyer: the focus is on a single image surrounded generously by negative space; content is stripped down to only what’s necessary; the font is simple and clean.

barthelemy-chalvet-flyer-design
A little goes a long way with these templates

18. Innovate

If you really want to go all-out with a creative presentation, paper is a pretty versatile medium. Clever folding, moving parts, or other interactive elements can make for an unforgettable advertisement. It uses a simple form of animation known as lenticular printing.

kelli-anderson-flyer-design

19. Find balance

It can be tricky to make sure ornate designs are composed well and easy to read—but it can be done, and with impressive results—for instance, this hand-illustrated flyer. If you’re considering a flyer design that features lots of details, good spacing, symmetry, and a plain, the single-color background will help you go from busy to balanced.

joel-felix-flyer-design

20. Layer up

Layering different elements of your design can help you fit more information on your flyer while creating a striking composition at the same time—a win-win. This design layers multiple design elements, including text, while keeping everything readable. The result: an unusual and eye-catching layout.

steve-wolf-flyer-design

21. Go old-school

Remember when (before we had cell phones to remember phone numbers for us) there were those flyers that had tear-off tabs—little strips of paper with contact information on them? This flyer concept revisits that idea, with amusing results. When you can infuse a sense of humour into your designs, they’ll be more memorable.

glenn-jones-flyer-design

22. Get artsy

Including design elements inspired by traditional art mediums—whether paint splatters, watercolour splashes, ink drawings, or something else (real or digital)—can give your flyer design an extra-creative look that feels custom-made. This colourful example layers different textures from the same colour family in a way that feels spontaneous and energetic.

dussk-design-flyer-design

23. Block it out

Want to draw attention to a certain part of your design? Try placing it on top of a block of colour, which shows that that area is important, especially when you use a loud colour like red or yellow. In this example, the red area highlights the key information: the brand name, the website, and that magic word: FREE.

rich-scott-flyer-design

24. Offer an incentive

If you’re creating a flyer hoping that your audience will do something when they receive it, it’s a good idea to offer an incentive. It could be a coupon or a free gift (or both) to get your audience to engage with your brand. This flyer design also has something else going for it: it pairs blue with an orangey, golden hue—and blue and orange are complementary colours (or opposites on the colour wheel, which artists will tell you always make a striking contrast; think red and green, purple and yellow, etc.).

blake-thomas-flyer-design
Blake Thomas

25. Think outside the box

One of the best things about designing a flyer is that you can let your creativity shine. Of course, different projects will have different guidelines and requirements, but if you find yourself in a situation where you have free rein, use it. The mountain of green monkeys in this flyer may not be the first illustration idea that occurs to most of us… but you know what? It works.

sander-legrand-flyer-design

26. Keep it clean

A clean, uncluttered approach to design is always a safe bet. This example keeps things crisp with a streamlined sans-serif font and sharp, geometric shapes.

partho-p-folia-flyer-design

27. Experiment With layout

Getting creative with the layout of your design produces a more interesting visual experience and will make more people take notice of your flyer. For instance, this design places the main text within the borders of an illustration, like it was scribbled there by hand.

oguzcan-pelit-flyer-design

For great flyer design and printing - simply reach out to Asset Print



CANVAS PRINTS – CUSTOM FAN ART


We’ve been chatting over the last few weeks about the various uses for canvas prints from Asset Print. Isn’t it amazing how everyone has different likes, dislikes and ideas when it comes to decorating their space? It all comes down to personal preference.

A few points to consider when decorating are:

  • Will you incorporate a theme into the décor?
  • Are you going to use bright colours or stick with a neutral palette?
  • Do you prefer bold statement pieces or subtle, soft furnishings?

There are so many other questions that you could ask yourself but in the end, the final look will usually be a reflection of your personality and style.

Fan Art Popularity


Fan Art is always trendy. The subject or theme may change from one day to the next, depending on which sports team is winning or which movie is raking in all the dough at the box office. Don’t feel limited to sports and movies though. Fan Art extends to famous individuals, musicians, cartoon characters, brands and gaming, to name a few.

We thought it might be fun to explore a few popular ideas for Fan Art that you can use on your next order of canvas prints.

Box Office Canvas Prints


You had to have expected us to bring up Harry Potter and Star Wars. There are many other movies and movie series that are popular but these definitely come to mind straight away. You will find high-resolution stock images online that can be purchased and used for personal use, which you can send to us to be printed onto your canvas print. Whether it be a large print with your favourite characters, or a few smaller prints grouped together, the end result is amazing! Install your fan art canvas prints in your child’s bedroom or in the family TV room.

5-Panel-Printed-Star-Wars-Movies

Comics Crazy


This overlaps with the box office canvas prints idea due to many of the Marvel and DC Comics being made into movies. Choose to print an extract from your favourite comic book or display your favourite heroes. Are you team Marvel or team DC?

Hollywood Glam


We doubt you would argue with us when we say that the golden age of Hollywood was when the likes of Fred Astaire, Ginger Rogers, Cary Grant and Grace Kelly ruled showbiz. Don’t get us wrong – there are phenomenal actors and actresses in Hollywood today but the stars of yester-year really do shine brightly. A classic style café with black and white canvas prints looks oh-so glam, or have your prints done using our black contemporary frames. Stunning!

Literature


With so many books being made into movies, the literature category also overlaps with Box Office canvas prints. From The Hunger Games trilogy to Harry Potter and Rick Riordan’s "Percy Jackson" series – there is an endless list of inspiration for your literature themed canvas prints. If you want a literature themed nursery for your little bundle then you are also spoilt for choice. From Neverland to Narnia and everywhere in-between, there are worlds and places that are full of wonder and beauty just perfect for a little one’s room.

product-image-161126965

Gamers Paradise

The world of online gaming is huge. If you’ve been to, or seen video clips of conventions and events like Comic-Con and gaming championships then you know how large the following can be for each game. We are not gamers (please don’t hold that against us) and even we know that Fortnite, World of Warcraft and Overwatch are just a few of the impressive games available. You don’t get better, you level up 😉 So, why not level up your personal space and include a few canvas prints of your favourite characters. Perfect for a bedroom, games room or office.

Overwatch Game Print (Aug2017) by Canvas Print Co


We know that there are lots of other fan art examples out there so have fun planning your fan art canvas printing.



Article source: https://canvasprintco.co.za/canvas-prints-custom-fan-art/


New Color Technologies Are Challenging CMYK’s Hegemony

Colour Library: Research into Color Reproduction and Printing shows how new colour printing advances are blurring the lines between colour reality, representation, and reproduction - an interesting article from Asset Print to you!

Any graphic designer, and at least some of the general public, can tell you that most printed colour we encounter every day uses the four-colour CMYK model. From the base inks cyan, magenta, yellow, and key (usually black), the full range of human-perceived pigment can be generated, it is said. While these inks have been the norm of colour printing for over a century, trials with different colour models and new techniques—especially "spot" printing—have complicated the conventions of printing Cape Town and reshaped our relationship with colour.

Color Library, an online tool and attendant book (DAP, 2018) on pioneering printing capabilities, is one such effort. It represents a culmination of Workflow, initiated in 2014 by visiting studio Maximage at ECAL/ University of Art and Design Lausanne. "It shows potential users a collection of separate plug-ins, which are simply colour profiles for converting colours for printing, arranged for ease of use," writes Manon Bruet of the web tool in one of the book’s collected essays, contrasting its provisions with those of the default CMYK profiles.

Color library online tool book

Courtesy Ecal/Calypso Mahieu

"Color Library profiles are special insofar as they use a calculator to separate an image into a certain number of specific colours," Bruet continues. "Now there are profiles with between two and five shades, which allow a much wider colour spectrum to be reproduced." Flip through the first half of the Color Library volume and you’ll find conceptual photographs by Zurich-based Shirana Shahbazi printed scores of times, each iteration using a different combination of CMYK and spot colour models, plus metallics, neons, and pastels. Images of a mountain view and water lilies are printed in blue, neon green, and red; or in blue pastel, red pastel, silver, and yellow pastel. A more abstracted form is printed in black, cyan, gold, magenta, and yellow.

To what end? While the reign of the four-colour offset seems likely to persist because of its affordability and ease of use, its legitimacy—indeed, its hegemony—is under threat from alternatives like Color Library, which promise solutions to problems such as dark-colour accuracy and the printing of luminance. "One of the dreams we had was that printing would become a science and industry rather than a craft," recalls researcher Franz Sigg in another of the book’s essays, in which he reflects on the historical evolution of colour reproduction. "But now we have achieved this dream." Color Library’s price, specificity, and technical demands may render its offerings inaccessible or unimportant to some designers, but if these experiments help challenge our long-held notions of colour, it’ll be worth the paper it’s printed on.




Article source: https://printingcapetown.wordpress.com/2020/01/07/new-color-technologies-are-challenging-cmyks-hegemony/


5 Tips for Effective Banner Marketing

Banner marketing can be a powerful way to promote your products and services to local customers, at trade shows, and at events. Banners are big, so they stand out and get noticed; and large banner printing is cost-effective so you can reach hundreds or even thousands of potential customers for minimal investment. Use banners to fuel sales with the following five tips for effective banner marketing.

1. Feature a targeted message and promotion


Start by developing a targeted message or promotion for your banners. Consider who your customers are and what they want: how do you fulfill their desires, solve their problems, or otherwise make their lives better? This should be the foundation of your banner message. Be sure to define exactly what you want customers to do next: visit your website, call your number, or stop in at your brick-and-mortar location, for example. You should also tell customers why they should take your requested action immediately – you might offer a time-limited discount, for example. If your banner message reveals how customers can get what they want, why they need to get it now, and why they need to get it from you, you’re off to a great start.


2. Keep it simple and memorable

Keep your banners simple and memorable to maximize their effectiveness. That means short, bold headlines that command attention and stick in customers’ heads. Rhymes and humor can be effective tools that help customers recall your banner later. Keep in mind many people won’t give your banner more than a passing glance, either by necessity (when driving) or distraction (at an outdoor event, such as a concert). Thus, you have to make your banners visually compelling, simple, and memorable. Limit the amount of text on your banners so they can be read and understood at-a-glance. Make your call to action short, sweet, and memorable: you might even create a special URL or phone number that makes it easy for potential customers to remember how to follow up. Don’t overload your banners with information; if your banners can be digested in under two seconds and remembered two hours later, you’re on the right track.

3. Craft an attention-getting design

Your banners must feature an attention-getting design in order to get customers to read them; it stands to reason they have to be noticed before they can be understood and acted upon. Some ways to command attention with banner design include:

  • unique and unexpected images
  • large, bold headlines
  • contrasting colors
  • large dollar signs, percentage symbols, and "free" text
You don’t have to incorporate all of these into a single banner design; in many cases, simple text-based banners can be just as effective as banners that feature creative artwork.


4. Targeted placement

Effective banner marketing requires intelligent, targeted placement. There are two ways to target banner placement, and both strategies can be effective: you can place banners to achieve the greatest possible views, or you can place banners to reach a well-defined audience. For the former, busy traffic intersections, shopping districts, and community events can help your banners reach hundreds or even thousands of people every day. Some of those people are likely customers, and so this strategy works. Let’s say you sell running shoes, so you print a banner promoting a special discount sale and place near a busy intersection. You can reasonably assume a lot of runners will drive by it every day, so your banner should send customers to you. For the latter, niche events, trade shows, and places customers frequent provide fewer views, but that’s offset by advanced targeted: your banners are always in front of likely customers. If you sell running shoes, you might place banners at 5K races in which everyone is a potential customer. Since banners are relatively cheap to print, you can employ both strategies to maximize your reach with banner marketing.


5. Print quality banners at discount prices

Speaking of printing, it’s important to print your banners on quality vinyl, vinyl mesh, or canvas material with UV-resistant inks. Doing so not only increases their longevity, they make your banners look amazing – which in turn makes your brand appear trustworthy. Pick the right banner material for your distribution strategy, then print premium quality banners at discount prices to maximize your return on investment. Banner marketing isn’t rocket science, but it does require some thought in order to get the most bang for your buck. Apply these five tips to print effective banners that drive legions of customers to your business. Start your banner marketing campaign with Asset Print now!



Article source: https://blog.psprint.com/marketing/5-tips-effective-banner-marketing/


Catch-Up with the Latest Poster Design Trends

There are exciting poster design trends in the offing. Posters are great for advertising. Poster printing is a sure way to get your business noticed by your prospective customers. To help you make the best of your poster printing investment here is a list of the latest poster design trends that are currently popular worldwide:

Creating as Much Contrast as Possible

Most entrepreneurs will be overly concerned with choosing design elements that complement one another. Nowadays, however, the emphasis is on creating as much contrast as possible. Think bold colours, daring fonts and full bleeds.

Gradients

Unless the aim is to follow the minimalist trend, colour transitions (also known as gradients) can add some dimension and texture to your poster design.

Use Retro Palettes

Not sure which colour scheme to go with? Colour palettes from the 1980s and 1990s have recently made a comeback – which is great considering how eye-catching they are! Electric hues and geometric patterns are also extremely popular right now.

Invest in Custom Graphics

It can be so tempting for business owners to turn to stock imagery when designing their posters. While it is definitely the cheaper option, it does little to embody the essence of your business and the message that you’re trying to get across. If your budget allows for it, custom graphics designed by a professional graphic design company can truly make a world of difference when it comes to creating a poster that people can’t help but admire.

Change Poster Size

Why stick to the traditional A4 poster size when you can opt for any other size instead? Choose a printing company like Asset Print that can provide you with large format printing to suit your chosen dimensions.


Article source: https://www.minutemanpress.co.za/news/catch-up-with-the-latest-poster-design-trends/


Promotional Printing: Five Benefits of Custom-Printed Notepads

Custom-printed notepads are one of the best ways to keep your company’s name in front of current and prospective customers. Like a miniature billboard, a custom notepad will repeatedly display your marketing message, helping to keep your business top-of-mind for weeks, months or longer.

Not only are custom notepads very economical to produce, they can be printed with virtually any promotional message you wish to convey – company name, logo, slogan, contact information, photos and so on. Adding a full-color logo, photos or artwork helps create a quality impression.

In addition, notepads are quite durable and very easy to distribute, making them well-suited for trade show giveaways or for sales reps to hand out to current and prospective customers.

A Custom-Printed Notepads offers Numerous Benefits…

1) Provides Ongoing Exposure – most recipients of note pads will keep them handy and use them almost daily. This means your organisation’s name and contact information will always be prominently displayed. No other type of marketing offers such repeat exposure for so little investment.

2) Encourages Reciprocity – people love to receive gifts and freebies. Even though they are distributed with no obligation, giving a gift to a current or prospective client builds goodwill and leaves a favorable impression…which increases the probability they will like you, remember you, and do business with you.

3) Practical and Useful – in addition to being effective tools for promotion and brand awareness, imprinted notepads serve a very practical and useful purpose for the recipient. Just about everybody appreciates a handy pad of paper, for use at home or at the office. Plus, compared to other promotional items, the simple and relatively low-tech nature of notepads means they won’t break, need instructions, or require batteries.

4) Very Affordable – custom-printed notepads have a high perceived value yet are extremely affordable. In fact, notepads are one of the most affordable promotional items you can buy. Also, a standard size pad – such as 8.5" x 11", 5.5" x 8.5", or 4.25" x 5.5" – will prove to be your most economical choice. In addition, shrink-wrapping note pads into small bundles, such as packs of 5 pads, is an affordable way to minimize damage and make distribution easier.

5) Totally Customizable – notepads can be printed at Asset Print with any message, image or layout you choose. You can have them printed in full-color, one or two colors, or plain black ink. They can also be made as lined or unlined pads. Also, the number of sheets per pad is variable…25, 50, 100, or something else. With notepad printing, there is a lot of room for creativity so the design is totally up to you.






What’s In Your Print Marketing Strategy?

Is your print marketing strategy on point?

Print continues to be an integral part of any content marketing strategy, giving businesses seemingly endless ways to connect with customers and prospects.

print marketing strategy
Take a look at our top considerations for using print marketing next year:

Understand Why Print Has Value

Even in the digital age, printed content continues to provide value to businesses and customers alike. In fact, you might even consider it one of the biggest missed opportunities in marketing.

Less Competition

While blog posts, video, and social media are dominating the content marketing landscape, print media is only used by about one out of three businesses. Or, to put it another way, it’s not as commonly used so it offers those who do invest in it a better chance for visibility.

Trustworthy

Consumers still trust print as an honest, dependable source, especially when compared to digital media. The term ‘fake news’ is more than just a political buzzword, and the majority of users question whether they can trust online sources for accurate information.

While just about anyone can post a blog or news piece, print provides a higher barrier to entry, and only the most reputable tend to clear it.

Longer Lasting

As if this weren’t reason enough to invest in print marketing, the shelf life and retention of print tends to last longer than its digital counterparts.

People tend to hang on to printed pieces longer, giving you a chance to extract its value for days, weeks, or even years.

Better Retention

Also, studies show that people tend to comprehend what they read in print better than what they see on a computer screen, giving you a better chance of readers receiving your message the way you intended.

So, what does a winning print marketing strategy look like in action? Use these ideas for inspiration to jumpstart your print venture:

Know Your Target Audience

Results alone aren’t indicative of a successful campaign because you may have sabotaged them before you started. If you don’t know who you’re marketing to with each print campaign, there’s no way to tell if you’ve hit the mark or missed it completely.

Instead, take time to understand who you want to target with each type of print marketing. Keep in mind your target audience may change, depending on the type of campaign you’re doing. For example, you might use postcards to market to current customers, while brochure or catalogs might be better for getting new ones.

Your current customer base provides an excellent place to start. Look at their buying behaviors, preferences, geographic locations, and other elements to gain insight into who is buying from you. This will give you a more educated guess on where to take your next steps.

Build Deeper Connections With Your Customers

We’ve long been told we’re exposed to hundreds of advertisements every day. Even if yours were to somehow end up in the mix, how would it do anything to build loyalty and connections, or even get noticed?

It’s not easy to stand out in the sea of daily advertisements these days. But with so many marketers focusing on digital channels, there’s never been a better time to rev up your print marketing strategy.

Some print options, like direct mail, are easy to personalize to the recipient and can help you build deeper connections with your audience. Tailor it to their interests and needs so that it gives a made-for-you vibe rather than a "mass effect."

Write Clearly and Concisely

Our attention spans are at an all-time low. Most people spend about a second looking at advertisements, so it’s important to make your message clear and to the point. Nobody wants to spend time trying to translate your offer, look for hidden catches, or figure out what you’re trying to sell them.

Rather, less is more. Short messages can be more impactful and effective than longer ones, especially since they have a better chance of being read.

Choose the Best Locations for Your Message

Print gives you tons of options, and it can be hard to narrow the field. Billboards, magazines, newspapers, brochures, and direct mail can all play a role in your content strategy.

But which ones really belong?

The answer is as unique as your business. Not everyone will see the same results from each type of print marketing strategy. Things like billboards and newspapers make it harder to target your efforts because they’re seen by the masses, not just your specific audience.

The easiest ways to target your efforts are by focusing on things like direct mail and niche-specific opportunities (e.g. posters at a trade show) so that you know your message is likely to be seen by the right people.

Timing Is Everything

You might have an attractive offer and creative message, but the timing of them can have a lot to do with your success. Think about when your audience will be seeing your promotion. Are you tying it into a holiday or season? Is your product in higher demand during a certain time of the year?

This is why you see lots of advertisements for home services at the beginning of the year (aka tax season) or major sales at the end of the year (aka the holiday season). Companies time their promotions for when people are most likely to respond, and you should, too!

Learn From Past Mistakes

You may not get it right on your first try, and that’s okay as long as you learn from your mistakes and know how you can improve your results next time. Every print campaign requires some trial and error, so document your progress and use your findings for a better outcome.

Asset Print is one of the few printing companies in Cape Town you trust and can rely on. Reach out to their team of friendly and professional printing experts today!





THE IMPORTANCE OF A BUSINESS CARD

In our increasingly fast-paced digital world some might argue that the importance of a business card is gone, ostensibly replaced by online connections. However, these impersonal electronic interactions can leave us craving a tangible touch. Rather than being passé, business cards are still very much in style, and they’re only getting thicker, bolder, and flashier.

Business Card
Clients are looking for stunning design and precise details in a business card

We got some insight on the latest trends in business cards and the importance of using them as a tool to leave memorable impressions and establish meaningful connections. Unique business cards are no longer exclusive to designers and creative industries, and in fact an innovative card is essential for any type of business, large or small.

A Business Card Leaves an Impression


Long regarded as the go-to style, plain white business cards have been joined by a veritable rainbow of coloured stocks that have taken the market by storm – from warm and earthy brown Kraft, to vibrant and playful hues, to sleek and sophisticated black. And the fun doesn’t stop there, as cards can now be as thick as 28pt, or can be duplex or even triplex, mounting two or three stocks together. For the ultimate fun accent: coloured or foiled edges.

Business Card
2-ply coloured stock makes a fun and bold impression

While there is nothing wrong with sticking to the classics, adding flair and sophistication to a traditional look will impress the recipient of the card. Choose a highly textured and luxurious stock – like thick cotton or bamboo – and add a specialty printing technique such as letterpress, foiling, embossing or, better yet, 3D embossing! These classically inspired techniques will add a stunning tactile effect and a hand-crafted touch to any card.

Don’t Be Afraid to Experiment


Standard rectangular cards are also being replaced with custom-shaped business cards to reflect a brand’s character and add that wow factor. The die-cuts don’t stop at simple geometric shapes, and creative brands who are not afraid to stand out are going for playful custom-shaped cards: pineapples, hands, butcher knives for a butcher shop (how cool is that?). The possibilities are endless.

Business Card
Custom hand-shaped business cards for French graphic artist Jean Jullien

When it comes to ink, white is the new black. And so is using eye-catching metallic foils or a variety of colours on an intricate letterpress card. The elegance of these awe-inspiring printing methods can give a refreshing twist to any classic look, whether it’s gold on cotton paper, or bold and flashy metallic hues on glamorous black stock.

Although business card styles have evolved over the past few decades, their importance remains constant. They are a physical representation of you, your personality, your brand, and an essential tool that makes a statement about who you are creatively. Don’t underestimate the power of a well-designed and carefully crafted card that will continue to speak to your potential clients long after the initial interaction has passed.

Always use a reliable printing company, like Asset Print, to ensure you get quality business cards that speak to your customers.



Article source: https://smallbusinessbc.ca/article/the-importance-of-a-business-card/

10 Flyer Design Tips To Boost Your Marketing Campaigns

Flyersare a great way to advertise your business. Remember, the most effective marketing is simple, affordable and trustworthy - flyersare exactly that. A strong flyer design will be beautiful, memorable and thought-provoking. The simple beauty of it is that you can reach out and touch it. It engages us on a physical level. This helps to create a lasting connection with the consumer, making flyers an effective way of promoting your business. Blending solid craftsmanship, intelligent design and compelling storytelling, effective flyer designs will engage and inspire people. Whether you hire a graphic designer, or do it yourself, design is key to ensuring a solid return on investment. In this guide, we take you through ten flyer design tips to help you create the perfect flyer to boost your business.

Function Over Form

Your flyer should be functional, easy to read and clear
Although your flyer needs to be eye-catching, aesthetically pleasing and memorable, we’ll come to the design side later. First and foremost, your flyer must be functional. You’re not Michelangelo painting the Sistine Chapel; you’re a business trying to sell a product. You need to make sure your marketing is concise, readable, and clear. Ensure that the flyer looks professional, and meets the basic requirements; it should have the correct print resolution and it should show an awareness of current print marketing trends – otherwise it may make your business look amateur. Ensure that the information on your flyer is easy to read and presented without visual clutter. Even a flyer that’s creative and unique must meet these basic criteria. Remember, effective marketing is about effective communication. A flyer-reader has little time and little attention-span. Keep it concise and to the point. Make essential information (e.g. contact details) easily accessible; try using a bold color, or blowing the font up to a large-scale. Try and adopt a conversational tone that will draw people in, and make them keep reading. If you’re selling a specific product, show an image of it. It might seem simple, but people buy with their eyes. Give the reader something visual and your flyer will convert to sales much more effectively.

Know Your Audience

Understanding who your target audience is will make it much easier to find the right design
As with any effective marketing, you need to know who you’re trying to reach with your flyer. Who’s your target demographic? What are their likes and dislikes, their interests and their tastes? How do they speak? What do they relate to? And what’s going to catch their attention? Do your market research first, and then construct the ideal flyer with your target reader in mind. When you’re figuring out the tone of your text you need to keep in mind the type of person who you hope will be reading it. If you are trying to tap into a new market, the flyer should be catchy and enticing, not overly pushy. If you are consolidating an existing group of customers or clients, try to strike a tone that suggests a sense of friendship, trust and personal connection. Always use direct pronouns like "you" and "your" rather than generalized words like "we" or "our’ – this will make your flyer speak directly to the reader, and grab their attention, letting the consumer know that they come first. If you’re able to reach your target audience, your flyers will be 100% more effective.

Use Space Effectively

Flyers are small, but that doesn’t mean you should try to put as much information on it as possible
One of the defining features of flyers is that they are small. Most flyers are restricted to a standard 5.5" x 8.5" or 4" x 6" page size, so you will always be faced with very limited print space. With this in mind, you’re going to need to think creatively about how to lay out your design, in order to get across your key information. Much like designing posters, flyers need to use space carefully. A great technique to create more space is to gridify – that is to divide the page into a grid, with each square containing a different patch of text, an image or a logo. With a word document, or even a more formal brochure, you might expect to arrange text content into a single column on the page. However, with a flyer you should aim to be more experimental with your use of space. Think along the grid. That said, dividing your flyer up into perfect squares can look overly rigid and functional. Try using irregular sized sections to really make your content pop off the page. You could have one large square of text, next to an image, with a small square of text underneath. Or if you’re looking to really shake things up, why not try experimenting with diagonal compositions? There’s really no end to the possibilities of your design, just make sure you use space effectively. Don’t let your flyer get crowded or messy. The ideal design packs in loads of content, but still looks minimal, clean and balanced.

Be Eye-Catching

A striking visual image can really grab the attention of your potential customers
One of the most important flyer design tips is to produce one that grabs people’s attention and creates a strong visual impact. The more eye-catching your flyer, the more likely a person is to pick up or hold onto your flyer. Whether you’re going for subtlety or boldness, you certainly want to avoid the curse of dullness at all costs. Understated and professional designs can be completely transformed from banal to brilliant with a deft attention to color. Use your business colors to reinforce your brand, and make sure you use a balanced palette. If you’re advertising an event, or a product that’s more attention-seeking, such as a club night, exhibition or festival, you simply can’t afford not to be eye-catching! You want to imbue your flyer with the spirit of the product itself. Receiving your flyer should be an experience, transporting the reader to the event you’re offering and allowing them to imagine what it would be like as an experience. The most eye-catching flyers use color effectively; a palette of complementary and bold tones will make your content jump off the page. Try to balance a trio of bold elements – one striking visual image, one attention-grabbing headline (in a legible but bold font) and one colored element (such as a logo). By sticking to this three-element rule, you can avoid overcrowding, and ensure your flyer remains easy on the eye. Most importantly, make sure your design is fun and optimistic. It shouldn’t feel overly serious; even if it’s corporate. Your main aim is to make a flyer that people will hold on to. They’re far more likely to do this if the design makes them feel good.

Be Cool

By using a minimal design, your flyer will appear more professional
Attention-grabbing doesn’t mean noisy, pushy or needy. A flyer can be eye-catching and enticing even if it’s understated. Sometimes a more subtle flyer design can be perfectly-pitched, especially if you’re targeting a more demure, intelligent or corporate consumer. Aim for an aesthetic that is minimal, serene and calm. Remember less is more, and sometimes it’s effective to play hard to get. If you’re advertising a corporate service or a product with a sophisticated image, your flyer should reflect that. An effective marketing strategy can be one that says "We’ve got this great thing going on, you need to come to us in order to get it." Now imagine that message in flyer form; a flat, understated design style will attract your target consumer with very little effort. Try keeping it simple. Use a black, white and grey palette, and restrict yourself to a careful use of color; one splash of bold color is enough. Teals, mint greens, silvers, mustards, and lilacs are innately engaging and deftly corporate. You don’t want to seem like you’re trying too hard to impress, so remember, be cool.

Be Friendly

Adding a picture of your smiling employees can make your flyer seem more friendly
Being understated shouldn’t be conflated with being aloof. You want your flyer to make your company seem charming, friendly and approachable, and there are a number of ways of achieving that. First, strike an informal, conversational tone with your text. Second, choose images that make a good impression. Don’t underestimate the power of a smiling human face when it comes to making people feel at ease. Imagine a university prospectus, corporate brochure, or a shampoo advert; they’re full of people smiling. Especially if you’re marketing a service, it’s super important to present the viewer with a friendly face. Imagine how you would greet a client in your office, then put that face on your flyer. When they interact with your company down the line, they will keep the image of that smile in their mind, making them feel at ease. A word of warning would be to avoid using stock images on flyers (unless you’re forced to by budgetary constraints). Many stock photos of "smiling business people" actually look soulless, forced and overly staged. Hiring a professional photographer might be expensive, but it’s worth it to ensure authenticity. Moreover, once you have an image that’s truly yours, you can use it across your marketing channels, on websites and social media, to create a lasting brand image.

Font

Your font needs to match your brand. For creating trust, try using more serious fonts.
One of the most often overlooked flyer design tips is to choose your font carefully. Different fonts have personalities of their own, and you need to match your font’s tone to your brand image. For example, if you’re trying to look professional, don’t use Comic Sans. That font is good for children’s entertainers, crayons, and comic books – but it’s not so good for corporate events, products or services. If you’re wondering what font to use, check out our blog post on typography trends. It’s usually safe to fall back on a sophisticated font – something like Helvetica or Times New Roman. But make sure you find a font that’s aesthetic, legible and clean. It doesn’t have to be unusual. As a general rule, we’d recommended that you limit the use of different fonts in your flyer design. Two font families is the maximum; one is usually enough. Add too many different fonts and your design will start to look cluttered and confused, losing its visual coherency. Less is more in this regard. If you’re looking for visual variety within your design, swap between bold, italic and regular versions of the same font. This is a great way to add emphasis and heterogeneity, without sacrificing consistency.

Use Color to Create Mood

Sometimes less is more. Stand out by using a single color.
As we’ve mentioned, color plays a vital role in making your flyer appear bolder and more appealing, but did you know it can also affect mood? Color, arguably more so than font choice or images, is the most significant feature in creating the mood and personality of your flyer design. In fact, color psychologyis crucial in enticing someone to pick up / hold on to your flyer, so your choice of color can make or break a good design. Color experts Pantone have released their color trends for 2018, which is a great guide when trying to establish your palette. According to Pantone executive Leatrice Eiseman, if you want to look "resourceful", your best of using blues and oranges; it’s a color combination that "combines warm and cool tones that you can’t avoid looking at". Yellow is "playful", pink is "discrete", and gold is "sophisticated". If you’re hoping to reach a diverse crowd, go with rosy tones; "this palette reaches out and embraces many different cultures". Choosing a poorly judged color combination can alienate consumers, but the right palette will help your flyer to convert into sales. If you’re looking for a classic, tried and tested color combination, use pastel colors; they are a natural application of our lifestyles and thought processes. Choose your color carefully, and you’ll be in control of your mood.

Connect to Digital

Use QR codes, coupons or tools like GizThis to connect your flyers to the digital world
Print should not be seen as the enemy of digital marketing. In fact, quite the opposite – it’s a strategy to increase sales through digital engagement. The most effective marketing campaigns are those in which your print and digital media are carefully coordinated, such that they reinforce one another, and mutually develop a consistent brand image. Printed flyers are a great way to drive your audience back online, and make them engage with your digital content. When designing your flyer, remember to include Facebook and Twitter links, so as to promote your social media presence. If you want to be really tech savvy, take this one step further using a tool like GizThis for iOS or Android, or digital coupons. That way your flyer can link to all kinds of exclusive content: personalized videos, free downloads, free WiFi, online discounts, voucher codes, games, maps, surveys and websites. Imagine the experience your consumer will go through: one minute they’re holding a simple, tactile flyer, the next they’re exploring a virtual world of endless possibilities. GizThisis also a great way of tracking the return on investment (ROI) of flyers. In the past, it was impossible to measure the success of flyers quantifiably, but by tracking consumer engagement through GizThis, suddenly you gain access to a whole heap of market information that’s incredibly useful in assessing the effectiveness of your marketing campaign. Connecting your flyer to your digital content is an essential part of your design.

Call to Action

Add a call-to-action to convert readers into customers
Perhaps one of the most basic but essential flyer design tips is to remember that you’re not handing out flyers for no reason. You’re handing them out because you want something in return. In order to get something from your customers, you need a ‘call to action’. This can be a command, imperative or directive that influences the reader to not only take the information on board, but to act on it. Remember, a flyer means nothing if it doesn’t inspire your audience to act. Questions, temptations and suggestions are all ways of subtly asking someone to engage. A classic call to action is the phrase "order now", or "why not go online?". You should aim to direct your customer towards a very specific action, and encourage them to act immediately. As such, incentives and discounts are generally helpful in enticing people to engage. Think about using more question marks, and get creative when it comes to slogans and phrases. Be bold, but keep it innocuous. People don’t like being told what to do, so you need to make them want to act – above all, your flyer design should be so enticing that they feel they can’t afford not to.

Conclusion

A well-designed and quality printed flyer, by Asset Print is a truly effective way to promote your business. By following our flyer design tips and combining well-made flyers with efficient street teams, on ground marketing campaigns, and a carefully coordinated digital presence, you could reach whole new audiences, as well as consolidating existing ones. Remember that first and foremost, every flyer design needs to prioritize functionality; if it reads clearly, and packs in the content, then you’re off to a good start. After that, design is everything – choose your colors carefully, balance your composition, and keep it minimal. The most successful flyers are the most enticing. The longer the viewer holds it in their hand, the more lasting and meaningful the impression. By creating beautiful designs, and using flyering as part of a considered marketing campaign, the possibilities for promotion are endless.

Article source: https://printingcapetown.wordpress.com/2019/09/29/10-flyer-design-tips-to-boost-your-marketing-campaigns/