Print Perfection

Print Perfection

Cool Flyers: 50 Design Ideas To Learn From - Part 4

Having a striking and unique design is the most important part of printed flyers - here are some examples from the past of our flyers series.
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41. Pick one

Choosing a single image to feature prominently in your design gives a flyer focus and gives you a starting point to build the rest of the design around. This also works well in a series, as has done here.
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42. Spread the cheer

Bright, cheerful colors and friendly graphics are an easy way to get your audience in a positive mood. This flyer certainly looks welcoming, which is appropriate for a tourism flyer.
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43. Play the cute card

Pets and children (especially young, cute ones) never fail to attract attention. Stick one (or both!) on your flyer, and you’re sure to generate some automatic interest. The designed went with a golden retriever for this flyer design.
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44. Get gritty

A nice, gritty texture gives any design instant character and a certain timelessness, and it works well on both text and graphics. This event flyer has all kinds of textures going on for an authentic vintage feel.
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45. Go back to basics

The primary colours (red, yellow, and blue) are a basic colour combination that’s easy to fall back on when you can’t settle on a more complex colour scheme. In this flyer design, pairs the three with a bright aqua green.
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46. Try a trend

Design trends come and go, and some are better than others. One you may have noticed lately is the "hero image"—a large picture that stretches across the width of a design. It could fill up the whole screen on a webpage or form a high-impact header at the top of a flyer - as done here. Text is often overlaid on hero images.
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47. Line up

Lines can be used in all sorts of useful ways in a design—to frame, emphasize, separate, etc. This flyer design features outlines and line patterns that form a whole illustration.
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48. Frame it

Frame the part of your design that you want to stand out. A frame can be a simple rectangle or circle or more elaborate, like the concentric circles and sunrays that surround the title of this flyer.
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49. About face

We humans naturally look for and study faces. Including a face in your design (or even the suggestion of a face, like the monocle-wearing, pipe-smoking gentleman in this flyer) may help your audience identify with your flyer’s message.
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50. Get back to nature

Flowers, trees, sunsets, and nature’s other wonders are something everyone can appreciate. Placing organic or nature-inspired imagery in your design, like the illustration in this flyer, should have wide appeal.
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So what can we take away from all these examples? Let’s take a quick look at a few basics:
  • Typography: There are countless font styles out there, but be sure to pick one (or more, but not too many) that suits the purpose and/or theme of your flyer design and is sufficiently readable.
  • Layout: Pay close attention to things like alignment, spacing, and balance when creating your flyer design. They make the difference between a polished final product and a confusing or cluttered design.
  • Colour: When you’re having trouble choosing a colour scheme, consult a colour wheel. Complementary colours (opposites), colour temperature (warm or cool), and other art-inspired concepts can help you pick a cohesive colour palette. Remember, colours can influence mood and perception, so make sure yours match your flyer’s intent.
  • Printing: Having your flyers printed by an expert printing company, such as Asset Print, will add a quality finish and look to your custom designed flyers.

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Article source: https://printingcapetown.wordpress.com/2020/09/14/cool-flyers-50-design-ideas-to-learn-from-part-4/

CUSTOM STICKERS STOCK TYPES

Custom Sticker and Label Stock Types


Clear or White Polypropylene
A thin, yet durable film used for nearly all custom sticker printing. Measuring in at about 2.6 mil, this material is available in white, or clear, depending on your needs.
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Static Cling Vinyl
Used for Static Cling Decals, this thin vinyl has a static charge which makes it able to stick to a smooth, non-porous surface such as glass or plastic. Since this material uses a natural static cling rather than an adhesive, it can be removed or repositioned, while leaving the surface clean of residue.
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Static Cling vinyl is available in white or clear, and back printing is available on clear vinyl for front face clings that can be used on the interior of a window or glass surface.
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Opaque Vinyl
Vinyl is a highly durable and weather-resistant material used for Silkscreen Sticker printing. This material is available in white or yellow stocks, and when you choose a colored vinyl for your Silkscreen Stickers, the color can be utilized in your design if the color is present in your artwork, in place of one of your spot colors.
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Clear Vinyl
This is a durable and weather-resistant material that will apply nearly clear when these stickers are applied to a surface. With all the clear sticker materials, you have the option to add a layer of white ink behind your designs to enhance the opacity of your artwork when your clear stickers are applied on colored surfaces.
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Clear Polyester
Polyester is a highly durable synthetic film that is used primarily for outdoor sticker printing purposes under highly abrasive conditions. It is resistant to moisture as well as most oils and solvents, making it a durable option for industrial uses.
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Permanent Adhesive
As a standard adhesive, this is applied to all stickers. It is a general purpose adhesive that works very well for most sticker applications.
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Lamination Types
Different types of lamination are used to add durability and UV protection to custom stickers and labels.
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UV Lamination
Available on Glossy Die Cut Stickers and our Kiss Cut Stickers, the UV durable lamination will help protect your stickers in the natural elements, including sun, wind, and rain. This lamination adds a glossy finish to your stickers, and is crystal clear.
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Standard Lamination
Clear Labels and Glossy White Labels are both available with a standard lamination. This lamination is ideal for indoor use, and is resistant to oils and waters for long lasting applications for your product labeling needs.
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Matte Lamination
Our Matte Labels and Matte Die Cut Stickers are finished with a matte lamination that will add a soft, non-glare finish to your custom stickers or labels. Matte Labels are ideal for indoor use and product labeling, while our Matte Die Cut Stickers are outdoor durable to look great in nearly all conditions.
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Check out Asset Print for your next sticker printing job!
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Article source: https://www.stickergiant.com/stock-types

Guide to Designing Your Own Product Labels


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Many digital printers specialize in designing and manufacturing custom, eye-catching labels. Asset Print often gets asked about ways that small business owners can design their own professional-looking labels. Unless you’ve got production at a certain scale, you might want to save money by designing your own labels for your products. As experts, we’ve got the process down pat and we want to share some quick tips to help designers and customers.
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01. Know Your Product

All too often, makers get caught up on their designs and forget to make sure that their label will work as intended for its use. For instance, if you’re looking for labels for bottled beer, you’ll want something that is somewhat waterproof and extremely adhesive. Chances are that label will have to stand up to condensation and other forms of wear and tear and you don’t want your label falling off the first time someone touches it.
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From our years in the label making business, we’ve seen great successes and some label ideas fall short. The main difference between a successful project and a failure is intimately knowing your product and planning ahead for success.
Understand how your product will be used will help ensure that you’ve got the right type of label for the job. For those who are new to this, here’s a quick guide on some common types of labels:
  • Thermal - Thermal labels or stickers that have a solid adhesive that loosens and bonds to other surfaces when you apply heat. You’ll commonly find these used in the food and beverage industry, especially on refrigerated goods. Not great for products that spend time on shelves in hot temperatures.
  • Semi-Gloss - A very common type of paper label or sticker that has a shiny, glossy finish. This type of label is great for economy uses, such as stickers, and can handle complex designs and colors.
  • Vellum - A general purpose non-gloss paper type for labels or stickers. Ideal for mass production of labels and commonly used in applications such as barcode stickers.
  • Vinyl/Plastic - Vinyl is a highly versatile non-paper, plastic-based label or sticker that is durable, temp-resistant, and flexible. Vinyl is also great for folks who don’t want a white background for their label or sticker.
  • Removable Plastic - Similar to the labels above, this one utilizes removable adhesive so you can easily remove your label or stick after placement and use. Think origin brand stickers on fruit and vegetables in the supermarket.
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02. Utilize Free Resources

Designing a professional-looking label is no easy task. Lucky for makers out there, there are tons of pro-bono resources out there that can help you design and image your labels before sending them to the printer. This allows you to ideate and even develop finished designs to stick within your budget. DesignCrowd's community of designers can, for example, generate beer label ideas where the professional label design is then mocked up on a bottle. You can also find a wide range of design templates available online that will allow you to design your own labels online for free. Here are some great resources:
  • StickerGiant Templates - This is a huge selection of common sticker templates. From circles to squares to specialty templates.
  • If you don’t have access to Adobe Creative Suite products, you can edit Photoshop files online using a tool called Photopea.
  • L.Theme’s Circle Sticker Template - This is a pretty straightforward sticker template that has everything that you need for a good sticker design.
  • StickerMule’s Custom Sticker Templates - StickerMule has a great resource on their site for common sticker templates as well as specialty templates.
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03. Don't Reinvent the Wheel

If you’re a designer, then you already have the training, design software and tools to create your own stylish and eye-catching design. If you're hiring a professional product label designer and need to provider a design brief, or you're designing them yourself, it's a good idea to work from designs that you already love. Don’t reinvent the wheel if you don’t have to.
We’re certainly not advocating plagiarism by any means, but there are design elements that are pretty common among most labels that you can utilize and build on for your own label designs. It's all about research and inspiration.
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You could create a Pinterest board or browse DesignCrowd galleries for label design ideas, pinnning or bookmarking your favorite designs in one place. Then, when you go to actually design your label (or if you’re having a professional do it for you) it won’t be difficult to describe what you want.
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04. Do Your Research Into Printers

The last stage in your label-making process is getting them printed properly. This part of the process can make or break your labels so make sure that you do your due diligence ahead of time.
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It doesn’t matter how much time and effort you put into your designs, if you’re working with a printer that cuts corners or uses sub par products, you’ll end up with a bad label and a lackluster first impression to your customers.
Here are some ways that you can vet your label printer beforehand:
  • Read reviews- this is the best way to get an idea of the quality of your printer. Are their reviews good? Do they seem to care about the label-making process? Do they quickly respond to customer questions and concerns?
  • Check out samples - any label printer worth their weight in vinyl will showcase some of their samples on their website so you (the customer) can get an idea of their capabilities and some of their past clients. Some will post you samples.
  • Review their process - along with their samples, most label printers will have a rundown of their printing process so that customers can see what to expect. That might include artwork reviews, manufacturing methods, and delivery timelines.
  • Check prices and quotes - last but not least, check their prices. If they’re dirt cheap, you might not want to go with them. Label printing is hardly a cheap process, so anyone with incredibly low costs are likely not going to be the best quality. It’s a situation of "you pay for what you get." We’re not saying that price should be your only factor, but keep it in mind when making your selection.
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Ultimately, this guide is designed to give small businesses, product makers, and entrepreneurs a roadmap to getting custom labels made that look professional and work properly for their intended use. There are A LOT of other considerations that go into your product so use as many label resources as you can.
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Article source: https://printingcapetown.wordpress.com/2020/07/03/guide-to-designing-your-own-product-labels/

Teardrop Banners Or Flags Explained


Teardrop Flag Banners

What Are Teardrop Banners?


Teardrop banners, commonly referred to as teardrop flag banners or teardrop feather flags, are large teardrop-shaped flags with any custom design printed on them using a dye sublimation process. They are attached to a lightweight aluminium and fibreglass flagpole and are either stuck into the ground or placed on some type of flag stand. This flagpole is bendable, keeping the teardrop flag taut with and without wind.

Using a teardrop flag banner in front of your store or business will surely be an eye-catcher and help draw the attention of those that pass by. Advertising your business is made simple and effective with these teardrop flag banners.

What are Teardrop Flags

Teardrop Flag Options

Double Sided


Double-Sided

Double-sided flags are the most visible and effective form of teardrop flags, giving you the ability to print your design on both sides. Each side can be the same or different, depending on your needs..

The double-sided flags come with a lining in the middle that prevents each side from showing through to the other.
We recommend double-sided for all your teardrop flags, as it provides the most vibrant and noticeable graphics from any direction.

Single-Sided

Single-sided teardrop flags are printed on one side only. As a result, the design is "print through", which means that your design will be slightly visible from the backside.

Single-sided are not as effective as double sided but are more cost-saving.

Single Sidedoutdoor

Outdoors

Teardrop banners are great outdoor signs because of their durability, weather resistance, and size. They are sure to catch the eye of people walking and driving by.


Indoors

Teardrop flags are also great for indoor use, especially for events, expos, and conferences.


Taking Care of Your Teardrop Flag


Maintaining and taking proper care of your teardrop flag will ensure it will last for years to come. These polyester teardrop flags are machine washable but should not be ironed or machine dried.


For custom teardrop banners - simply visit Asset Print to ensure you get the best quality teardrop banners for your needs.


Article source: https://www.signs.com/teardrop-flag-banners/

Flyer design: 50 brilliant examples you can learn from - Part 3

Before you have your flyers printed you need an exceptional design - here are some examples from Part 3 of our flyers series.

28. Stay true to type

Typography is an essential part of almost any flyer. But the text itself can be the only design element and work well. The bold type in this classic theatre poster that certainly stands on its own.

paula-scher-classic-theater-flyer

29. Angle it

Diagonal or angled lines always make a layout more dynamic, especially when text is involved. It’s different than the straight lines of words we’re used to seeing, so it stands out. This flyer sets everything on the diagonal to nice effect (notice the crisp alignment).

the-tenfold-collective-flyer

30. Evoke familiarity

When you use imagery that is familiar or meaningful to your audience, you create an instant connection with them and tap into their emotions. This printed flyer, designed to look like a Polaroid photo, might bring back good memories of fun with friends or happy vacations to people of a certain age.

in-vision-promotions-flyer-design

31. Be clever

Clever imagery or wordplay makes a flyer instantly memorable; it catches the eye and engages the mind. Take this flyer — what says "retro summer party" better than a melting cassette-tape-popsicle?

pixel-greco-retro-summer-flyer

32. Rinse and repeat

Using repetition in your design can help get your message or theme across more quickly. But repetition doesn’t have to be boring. Keeps things fresh in this flyer by making the details of each repeated image a little different.

tobias-tietchen-flyer-design

33. Play peek-a-boo

Hiding pieces of your design behind other parts not only gives it depth and makes for an interesting layout, but also makes people want to take a closer look at your flyer. Check out how the text weaves in front of and behind the saxophones in this flyer.

p-von-haggen-flyer-design

34. Get personal

Try giving your design a personal touch, like the handwriting in this flyer. It reminds people that the flyer is coming from a human who cares, not some nameless corporation.

sofia-copello-flyer-design

35. Be materialistic

Flyers can be printed on just about anything. Want to get really creative? Try printing on an unusual material. It could be something easy to find like handmade or recycled paper or, if budget allows, something more substantial like this laser-cut wood flyer.

robert-hellmundt-flyer-design

36. Map it out

Promoting an event that’s taking place at an interesting or iconic location? Include a map as part of the design; it could be practical or more abstract, like this illustrated flyer.

parliament-of-owls-illustrated-flyer-design

37. Start counting

If you’re working on a flyer that emphasizes dates, times, or other numerical information, try making the numbers the centre of attention like done in this series of flyers.

hype&slippers-flyer-design

38. Go with the flow

Not all designs have to be perfectly aligned and orderly. Free-flowing designs can work, too (especially when that style suits your event), like this one that features hand-painted typography.

miguel-sarabua-flyer-design

39. Step back

Sometimes a design just speaks for itself… if we let it and don’t overthink the design process. This flyer is deceptively simple—just a few letters and a single photograph creatively-arranged—but it tells the whole story. Adding any other design elements might spoil that elegant simplicity.

Ballet Workshop - Hilen Godoy

40. Doodle away

Maybe you were one of those kids who always doodled in class. Why stop now? Handwritten or hand-drawn designs, like this one, give flyers a casual, personal feel.

funny-fun-with-guillaume-flyer-design


If you’re interested in flyer printing for your business, event or otherwise - make sure to check out Asset Print for incredible design, printing and prices.

Article source: https://www.canva.com/learn/50-brilliant-flyer-designs/

5 Helpful Tips for Promoting Your School or Family Reunion


5 Helpful Tips for Promoting Your School or Family Reunion
Whether you are planning a high school reunion or family reunion, you want it to be an event to be remembered. If your reunion is a success, your classmates or families will look forward to the next one. Before you start making firm plans for your next reunion, consider the following five tips for promoting your college, high school or family reunion.

Start Early

The purpose of a reunion is to get people together who don’t see each other that often. If you want people to show up, give them a "heads-up" by sending a "Save-the-date" card. To get this going, find a printer who can help you with all of your printing needs from invitations to banners and decorations. An online printer is perfect for reunion printing needs. Asset Print can help you design a colourful "Save-the-Date" postcard that an individual can attach to his or refrigerator with a magnet as a reminder.

Generate Excitement with Your Marketing Materials

Think about it. What would excite you more–would you rather receive an invitation on plain paper or one with a dynamic design using ‘spot UV’ to give it sheen and a 3D effect? The more engaging invitation will generate more interest and excitement because it gives you the feeling that you don’t want to miss this event! Image is everything and an online printer can help you develop the perfect invitation or marketing piece that will have your invitees ready to RSVP as soon as they receive it in the mail! Asset Print can design and print pieces that will generate interest in your event - like vinyl stickers!

Set up a Website or Social Media Page

There are lots of companies that offer free websites, making it possible for you to give your event a presence on the web. You can also create a social media page that allows family members and friends to follow the progress of event planning. This is a good strategy for answering questions and reminding invitees of the event.

Offer Flexible Payment Options

If your reunion will be an event that requires a hotel stay or other "pricey" activities, it might be wise to start early enough and set up a payment option that allows your attendees to make payments over time rather than paying a lump sum. This will help individuals who may have tight budgets.

Create Lasting Memories with Take-home Items

Many people enjoy sporting their reunion T-shirts long after the event. Why not have a design contest and let your classmates or family choose the winning design? Once you the design is chosen, you have it printed easily by an expert digital printer on T-shirts, stickers etc. Asset Print can also help you with other printing needs such as mugs, key chains, tote bags and other memorabilia that your guests will cherish for years.



Flyer design ideas: 50 brilliant examples you can learn from - Part 2

We started this series a while ago and kind of never got back to it - until now! Enjoy these exceptional flyers that we all could learn a thing or two from.

14. Point and shoot

For designs that feature photography, choosing high-quality, visually appealing pictures is a must. In this advertising flyer, the photos are the center of attention, selecting images that draw viewers into the scene.

jackie-lay-flyer
Photographs take center stage in these templates

15. Take risks

Using unexpected colour combinations, like the aqua and magenta pairing in this flyer, will be more likely to get a second look than designs that play it safe with colour choices. Don’t be afraid to experiment with colour—you never know what might look good until you try it!

joshua-benedikt-flyer-design

16. Go dark

A predominantly dark colour scheme with bright splashes of colour adds extra pizzazz to any design project. This noirish piece gives off a mysterious vibe with black and white elements, while the swash of red adds drama.

pretty-ugly-design-flyer
Dark colour schemes don't have to be gloomy.

17. Make it minimalist

Want viewers to laser in on your flyer? Try a minimalist design. There’s a reason big, successful companies like Apple embrace minimalism in their design aesthetic—it’s effective. It’s sleek. People like it. Take this series of flyer: the focus is on a single image surrounded generously by negative space; content is stripped down to only what’s necessary; the font is simple and clean.

barthelemy-chalvet-flyer-design
A little goes a long way with these templates

18. Innovate

If you really want to go all-out with a creative presentation, paper is a pretty versatile medium. Clever folding, moving parts, or other interactive elements can make for an unforgettable advertisement. It uses a simple form of animation known as lenticular printing.

kelli-anderson-flyer-design

19. Find balance

It can be tricky to make sure ornate designs are composed well and easy to read—but it can be done, and with impressive results—for instance, this hand-illustrated flyer. If you’re considering a flyer design that features lots of details, good spacing, symmetry, and a plain, the single-color background will help you go from busy to balanced.

joel-felix-flyer-design

20. Layer up

Layering different elements of your design can help you fit more information on your flyer while creating a striking composition at the same time—a win-win. This design layers multiple design elements, including text, while keeping everything readable. The result: an unusual and eye-catching layout.

steve-wolf-flyer-design

21. Go old-school

Remember when (before we had cell phones to remember phone numbers for us) there were those flyers that had tear-off tabs—little strips of paper with contact information on them? This flyer concept revisits that idea, with amusing results. When you can infuse a sense of humour into your designs, they’ll be more memorable.

glenn-jones-flyer-design

22. Get artsy

Including design elements inspired by traditional art mediums—whether paint splatters, watercolour splashes, ink drawings, or something else (real or digital)—can give your flyer design an extra-creative look that feels custom-made. This colourful example layers different textures from the same colour family in a way that feels spontaneous and energetic.

dussk-design-flyer-design

23. Block it out

Want to draw attention to a certain part of your design? Try placing it on top of a block of colour, which shows that that area is important, especially when you use a loud colour like red or yellow. In this example, the red area highlights the key information: the brand name, the website, and that magic word: FREE.

rich-scott-flyer-design

24. Offer an incentive

If you’re creating a flyer hoping that your audience will do something when they receive it, it’s a good idea to offer an incentive. It could be a coupon or a free gift (or both) to get your audience to engage with your brand. This flyer design also has something else going for it: it pairs blue with an orangey, golden hue—and blue and orange are complementary colours (or opposites on the colour wheel, which artists will tell you always make a striking contrast; think red and green, purple and yellow, etc.).

blake-thomas-flyer-design
Blake Thomas

25. Think outside the box

One of the best things about designing a flyer is that you can let your creativity shine. Of course, different projects will have different guidelines and requirements, but if you find yourself in a situation where you have free rein, use it. The mountain of green monkeys in this flyer may not be the first illustration idea that occurs to most of us… but you know what? It works.

sander-legrand-flyer-design

26. Keep it clean

A clean, uncluttered approach to design is always a safe bet. This example keeps things crisp with a streamlined sans-serif font and sharp, geometric shapes.

partho-p-folia-flyer-design

27. Experiment With layout

Getting creative with the layout of your design produces a more interesting visual experience and will make more people take notice of your flyer. For instance, this design places the main text within the borders of an illustration, like it was scribbled there by hand.

oguzcan-pelit-flyer-design

For great flyer design and printing - simply reach out to Asset Print



CANVAS PRINTS – CUSTOM FAN ART


We’ve been chatting over the last few weeks about the various uses for canvas prints from Asset Print. Isn’t it amazing how everyone has different likes, dislikes and ideas when it comes to decorating their space? It all comes down to personal preference.

A few points to consider when decorating are:

  • Will you incorporate a theme into the décor?
  • Are you going to use bright colours or stick with a neutral palette?
  • Do you prefer bold statement pieces or subtle, soft furnishings?

There are so many other questions that you could ask yourself but in the end, the final look will usually be a reflection of your personality and style.

Fan Art Popularity


Fan Art is always trendy. The subject or theme may change from one day to the next, depending on which sports team is winning or which movie is raking in all the dough at the box office. Don’t feel limited to sports and movies though. Fan Art extends to famous individuals, musicians, cartoon characters, brands and gaming, to name a few.

We thought it might be fun to explore a few popular ideas for Fan Art that you can use on your next order of canvas prints.

Box Office Canvas Prints


You had to have expected us to bring up Harry Potter and Star Wars. There are many other movies and movie series that are popular but these definitely come to mind straight away. You will find high-resolution stock images online that can be purchased and used for personal use, which you can send to us to be printed onto your canvas print. Whether it be a large print with your favourite characters, or a few smaller prints grouped together, the end result is amazing! Install your fan art canvas prints in your child’s bedroom or in the family TV room.

5-Panel-Printed-Star-Wars-Movies

Comics Crazy


This overlaps with the box office canvas prints idea due to many of the Marvel and DC Comics being made into movies. Choose to print an extract from your favourite comic book or display your favourite heroes. Are you team Marvel or team DC?

Hollywood Glam


We doubt you would argue with us when we say that the golden age of Hollywood was when the likes of Fred Astaire, Ginger Rogers, Cary Grant and Grace Kelly ruled showbiz. Don’t get us wrong – there are phenomenal actors and actresses in Hollywood today but the stars of yester-year really do shine brightly. A classic style café with black and white canvas prints looks oh-so glam, or have your prints done using our black contemporary frames. Stunning!

Literature


With so many books being made into movies, the literature category also overlaps with Box Office canvas prints. From The Hunger Games trilogy to Harry Potter and Rick Riordan’s "Percy Jackson" series – there is an endless list of inspiration for your literature themed canvas prints. If you want a literature themed nursery for your little bundle then you are also spoilt for choice. From Neverland to Narnia and everywhere in-between, there are worlds and places that are full of wonder and beauty just perfect for a little one’s room.

product-image-161126965

Gamers Paradise

The world of online gaming is huge. If you’ve been to, or seen video clips of conventions and events like Comic-Con and gaming championships then you know how large the following can be for each game. We are not gamers (please don’t hold that against us) and even we know that Fortnite, World of Warcraft and Overwatch are just a few of the impressive games available. You don’t get better, you level up 😉 So, why not level up your personal space and include a few canvas prints of your favourite characters. Perfect for a bedroom, games room or office.

Overwatch Game Print (Aug2017) by Canvas Print Co


We know that there are lots of other fan art examples out there so have fun planning your fan art canvas printing.



Article source: https://canvasprintco.co.za/canvas-prints-custom-fan-art/


New Color Technologies Are Challenging CMYK’s Hegemony

Colour Library: Research into Color Reproduction and Printing shows how new colour printing advances are blurring the lines between colour reality, representation, and reproduction - an interesting article from Asset Print to you!

Any graphic designer, and at least some of the general public, can tell you that most printed colour we encounter every day uses the four-colour CMYK model. From the base inks cyan, magenta, yellow, and key (usually black), the full range of human-perceived pigment can be generated, it is said. While these inks have been the norm of colour printing for over a century, trials with different colour models and new techniques—especially "spot" printing—have complicated the conventions of printing Cape Town and reshaped our relationship with colour.

Color Library, an online tool and attendant book (DAP, 2018) on pioneering printing capabilities, is one such effort. It represents a culmination of Workflow, initiated in 2014 by visiting studio Maximage at ECAL/ University of Art and Design Lausanne. "It shows potential users a collection of separate plug-ins, which are simply colour profiles for converting colours for printing, arranged for ease of use," writes Manon Bruet of the web tool in one of the book’s collected essays, contrasting its provisions with those of the default CMYK profiles.

Color library online tool book

Courtesy Ecal/Calypso Mahieu

"Color Library profiles are special insofar as they use a calculator to separate an image into a certain number of specific colours," Bruet continues. "Now there are profiles with between two and five shades, which allow a much wider colour spectrum to be reproduced." Flip through the first half of the Color Library volume and you’ll find conceptual photographs by Zurich-based Shirana Shahbazi printed scores of times, each iteration using a different combination of CMYK and spot colour models, plus metallics, neons, and pastels. Images of a mountain view and water lilies are printed in blue, neon green, and red; or in blue pastel, red pastel, silver, and yellow pastel. A more abstracted form is printed in black, cyan, gold, magenta, and yellow.

To what end? While the reign of the four-colour offset seems likely to persist because of its affordability and ease of use, its legitimacy—indeed, its hegemony—is under threat from alternatives like Color Library, which promise solutions to problems such as dark-colour accuracy and the printing of luminance. "One of the dreams we had was that printing would become a science and industry rather than a craft," recalls researcher Franz Sigg in another of the book’s essays, in which he reflects on the historical evolution of colour reproduction. "But now we have achieved this dream." Color Library’s price, specificity, and technical demands may render its offerings inaccessible or unimportant to some designers, but if these experiments help challenge our long-held notions of colour, it’ll be worth the paper it’s printed on.




Article source: https://printingcapetown.wordpress.com/2020/01/07/new-color-technologies-are-challenging-cmyks-hegemony/


5 Tips for Effective Banner Marketing

Banner marketing can be a powerful way to promote your products and services to local customers, at trade shows, and at events. Banners are big, so they stand out and get noticed; and large banner printing is cost-effective so you can reach hundreds or even thousands of potential customers for minimal investment. Use banners to fuel sales with the following five tips for effective banner marketing.

1. Feature a targeted message and promotion


Start by developing a targeted message or promotion for your banners. Consider who your customers are and what they want: how do you fulfill their desires, solve their problems, or otherwise make their lives better? This should be the foundation of your banner message. Be sure to define exactly what you want customers to do next: visit your website, call your number, or stop in at your brick-and-mortar location, for example. You should also tell customers why they should take your requested action immediately – you might offer a time-limited discount, for example. If your banner message reveals how customers can get what they want, why they need to get it now, and why they need to get it from you, you’re off to a great start.


2. Keep it simple and memorable

Keep your banners simple and memorable to maximize their effectiveness. That means short, bold headlines that command attention and stick in customers’ heads. Rhymes and humor can be effective tools that help customers recall your banner later. Keep in mind many people won’t give your banner more than a passing glance, either by necessity (when driving) or distraction (at an outdoor event, such as a concert). Thus, you have to make your banners visually compelling, simple, and memorable. Limit the amount of text on your banners so they can be read and understood at-a-glance. Make your call to action short, sweet, and memorable: you might even create a special URL or phone number that makes it easy for potential customers to remember how to follow up. Don’t overload your banners with information; if your banners can be digested in under two seconds and remembered two hours later, you’re on the right track.

3. Craft an attention-getting design

Your banners must feature an attention-getting design in order to get customers to read them; it stands to reason they have to be noticed before they can be understood and acted upon. Some ways to command attention with banner design include:

  • unique and unexpected images
  • large, bold headlines
  • contrasting colors
  • large dollar signs, percentage symbols, and "free" text
You don’t have to incorporate all of these into a single banner design; in many cases, simple text-based banners can be just as effective as banners that feature creative artwork.


4. Targeted placement

Effective banner marketing requires intelligent, targeted placement. There are two ways to target banner placement, and both strategies can be effective: you can place banners to achieve the greatest possible views, or you can place banners to reach a well-defined audience. For the former, busy traffic intersections, shopping districts, and community events can help your banners reach hundreds or even thousands of people every day. Some of those people are likely customers, and so this strategy works. Let’s say you sell running shoes, so you print a banner promoting a special discount sale and place near a busy intersection. You can reasonably assume a lot of runners will drive by it every day, so your banner should send customers to you. For the latter, niche events, trade shows, and places customers frequent provide fewer views, but that’s offset by advanced targeted: your banners are always in front of likely customers. If you sell running shoes, you might place banners at 5K races in which everyone is a potential customer. Since banners are relatively cheap to print, you can employ both strategies to maximize your reach with banner marketing.


5. Print quality banners at discount prices

Speaking of printing, it’s important to print your banners on quality vinyl, vinyl mesh, or canvas material with UV-resistant inks. Doing so not only increases their longevity, they make your banners look amazing – which in turn makes your brand appear trustworthy. Pick the right banner material for your distribution strategy, then print premium quality banners at discount prices to maximize your return on investment. Banner marketing isn’t rocket science, but it does require some thought in order to get the most bang for your buck. Apply these five tips to print effective banners that drive legions of customers to your business. Start your banner marketing campaign with Asset Print now!



Article source: https://blog.psprint.com/marketing/5-tips-effective-banner-marketing/