8 Ways to Make Your Business Cards Stand Out
Richard Moross--CEO of Moo.com, which sells stylish printed products--sees business cards as more than scraps of paper. "When we meet people at a conference, in a business setting or in a bar, it’s important we make a good impression, that we convey who we are, what we do and why that might be relevant," Moross said in an e-mail exchange. "We want to stand out, and nothing has yet matched the power and simplicity of handing over a well-designed card--it starts a conversation."
Business cards have unique potential for personal connections that can generate leads. Here’s how to optimize the space on that tiny paper canvas.
Since most businesses regard social media as a way to tell their story and engage with customers, it makes sense to highlight your Facebook page, YouTube channel or Pinterest account on your card. Give curious new friends a chance to see what you’re about by directing them to social channels on which you’re active--but only those that are truly relevant to your business. Which leads to my next point.
While you may be tempted to offer a wide array of contact options (office, cell and fax number; street address; e-mail; Twitter and Facebook ID; LinkedIn URL), a better approach is to prune ruthlessly. Ask yourself: Where do you really engage with prospects? Where might they be most likely to get a sense of you and your company? And, by the way, the biggest real-estate hog is a full street address, when usually a city and state will suffice.
This may seem counterintuitive, but hear me out. It could be that your homepage is not the best place to start a conversation. Your business might be better served by directing new prospects and tire-kickers to a company blog, an active resource page or a landing page with a free download or video that’s informative and/or entertaining. Many homepages are a fire-hose blast of information, but a blog or page of dedicated content could offer a more manageable taste of something satisfying.
A simple logo is a yawner. Try using images or graphics that spark conversation and connection. Moo.com allows you to put a different image on each card, sourced from uploads or Facebook. Show your products, your people or, Moross says, "things you’ve built, designed, painted, eaten or loved."
5. Inspire curiosity.
I’ve seen cards designed as mini-catalogs and brochures. Recently, Robert Nolan of Gold Coast Promotions in Hollywood, Fla., handed me his card--a mini spiral-bound notebook. Now that’s more than pretty to look at. It’s downright useful.
Also remember - sometimes it is necessary to be very picky in choosing a reputable printing company to print your business cards. A reputable printer in Cape Town, for example would be Asset Print. Visit the Asset Print website and contact them if you are a proud Capetonian in search of an excellent printing company.